Organizations in all industries and of all sizes—from startups to Fortune 500—are doing amazing things with Microsoft AI
Making great literature more accessible
Project Gutenberg uses AI-generated book narration to bring nearly 5,000 free audiobooks to the global community, including people who have visual impairments.
Elastic elevates the search experience
Elastic uses Azure OpenAI to run a next-gen search engine that provides text, vector, and hybrid search so customers can find what they’re looking for, faster.
British retailer builds brand loyalty
Marks & Spencer uses Azure Machine Learning to enhance its customer loyalty program, accelerate innovation, and continuously improve the customer experience.
LALIGA transforms fan engagement with AI
LALIGA reimagines data and AI at scale to give soccer fans the most innovative experiences, drive revenue growth, and create business opportunities.
Swift uses AI to help fight fraud
As a leading infrastructure provider for global financial services, Swift uses Azure Machine Learning to better secure the world’s financial messages.
H&R Block is reducing taxpayer stress
To streamline the tax return process, H&R Block created a solution using Azure AI and Azure Machine Learning to quickly digitize data from tax forms.
Beiersdorf accelerates R & D with AI
Skin care industry leader Beiersdorf accelerates research and development by democratizing terabytes of data using AI and semantic capabilities.
Fashable makes fashion more sustainable
Portugal-based Fashable uses generative AI to empower fashion companies to create new, original designs faster—and more sustainably by reducing fabric waste.
E.ON uses AI to keep the lights on
To help keep workers and the energy supply safe, E.ON SE uses drones and a custom-made AI solution that runs on Azure to inspect power lines.
USA Surfing rides the AI wave with Azure
Surfers and coaches are using AI-generated insights on the athlete, surfboard, and environment to improve performance and reduce injuries.
Medicine meets responsible AI in the NHS
Northumbria Healthcare NHS Foundation Trust helps doctors turn data into medical insights with Azure Machine Learning and the Responsible AI Dashboard.
VW expands translation capabilities
The Volkswagen Language Services team dramatically speeds up translations in more than 60 languages—up to 16,0000 projects daily—using Azure AI.
A new era of AI—and basketball fandom
To bring fans deeper into the game, the NBA uses Azure AI to provide personalized highlight reels based on their favorite players and kinds of plays.
AI helps construction leader spot risks
Strabag SE created a solution to help identify potential impacts of new construction projects—and mitigate risks upfront—using Azure OpenAI Service.
KPMG accelerates automation with AI
By using Azure OpenAI Service to pull and predict the right tax data, KPMG will simultaneously reduce risk factors and increase customers’ confidence.
Resolving workplace requests with AI
Moveworks created a conversational AI platform that understands natural language requests and provides rapid, personalized responses for employees.
Thread improves customer service with AI
By using Azure OpenAI Service, Thread frees IT technicians from time-consuming tasks and helps them deliver excellent customer service.
The next level of conversational AI
Zammo’s platform, built with Azure OpenAI Service, helps organizations of any size and IT skill set quickly create customized conversational AI experiences.
AI helps prepare students for success
National Taiwan Normal University helps K-12 students master English faster with an innovative learning platform built with Azure OpenAI Service.
AI helps improve customer experiences
Take Blip used Azure OpenAI Service to create a chatbot for a holiday marketing campaign that over 15,000 people interacted with.
Offering seniors companionship with AI
Intuition Robotics used Azure text-to-speech capabilities to create an AI-powered companion robot that delivers lifelike speech.
CarMax streamlines customer reviews
Using AI-generated content from Azure OpenAI Service, CarMax created customer review summaries for 5,000 car pages in just a few months.
Helping more students graduate
Broward College aims to increase the student retention rate by using machine learning and responsible AI to design data-driven student support strategies.
Reddit broadens accessibility
To expand accessibility for users who are blind or have low vision, Reddit generated alt text for millions of images using Azure Cognitive Service for Vision.
IPLAND uses AI to boost in-store sales
IT product company IPLAND optimizes retail displays using image recognition technology built with Azure automated machine learning.
Typeface makes brand marketing easier
Generative AI platform Typeface uses Azure OpenAI Service to create engaging, on-brand marketing content in seconds.
CIPIO.ai humanizes brand marketing
To drive authentic user-generated content, CIPIO.ai created an app using Azure OpenAI Service that connects brands to content influencers and creators.
Nota uses AI to support local news orgs
Multimedia SaaS company Nota uses Azure OpenAI Service to optimize news stories, turn articles into video, and generate engagement and revenue for newsrooms.
Assessing sustainability efforts with AI
ERM takes a big step in promoting sustainable business practices by building a standardized environmental, social, and governance assessment tool.
AT&T improves operational efficiency
By using Azure OpenAI Service to automate and streamline business operations, AT&T delivers on time and cost savings—and value.
Marketers get a generative AI assistant
Aprimo created an embedded generative AI assistant using Azure OpenAI Service and ChatGPT to give marketers enhanced, scalable automation.
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Build and deploy your own AI solutions using advanced vision, speech, language, and decision-making AI models—even create your own machine learning models.


