It is June, most of the kids are out of school by now, or very close, and summer is on its way… though you might not know it from the weather here this week. It rained on Tuesday… hard… like real rain. That is unusual in California even in a wet year.
But at least it isn’t wildfires. I feel for our brothers and sisters in the northeast, where the sky is an apocalyptic orange and the air is barely breathable. We know what it is like and hope they get through it. The pictures I see on the news are reminiscent of the peak sky on fire times here.
Anyway, it is Friday and I have some tidbits to run through.
- Diablo IV a Best Seller We’re Told
It is completely in the usual expectations for Blizzard to have them find some way to make whatever they just shipped a best seller in some way. And Diablo IV is no exception.
There was a press release out declaring that the title’s launch immediately set a new record for sales at Blizzard. It is their fastest selling game of all time.
The details though, they are a little vague on that. How many units or how many dollars or how many players… they didn’t stray into such mundane details. Instead they drifted off into the number of hours played since the launch of early access. 93 million hours is the total, which if laid out end to end or some such, adds up to more than the sum of all human history.
Good for them, and good for those enjoying the game. But when you don’t have a number… it always feels a little weak. Also, this once again makes me reflect on how Dragonflight is the only WoW expansion ever to not get a similar sort of press release.
Activision – Diablo IV Launches, Immediately Sets New Record
Game Developer – Diablo IV is Apparently Blizzard’s Fastest Selling Game Ever
- Microsoft Might Pull Activision from the UK over CMA Merger Block
Sure, Blizz has the Diablo IV launch to celebrate, but when it comes to the Microsoft acquisition all is not well. I mean sure, China, Korea, and the EU have rolled over and approved the merger. But the UK’s CMA is still a thorn in the side of the whole deal, as they refuse to sanction the who thing… and action that seemed to get the company to release their financials a day early, just so they could complain about it ASAP.
Activision is out there banging its shoe on the table, calling the CMA’s logic irrational, because this stands in the way of Bobby and the board’s big payday.
Meanwhile, Microsoft is considering just taking Activision Blizzard out of the UK market if the country isn’t going to submit. Back when they were initially fretting about this I jokingly asked what percentage of their business in the UK, a swipe at the company trying to minimize Blizzard’s lost business in China. Little did I expect that somebody at Microsoft would do the calculation and decide it might be worth it.
- SWTOR may move to Broadsword
IGN broke a story earlier this week that Star Wars: The Old Republic might get moved from BioWare to Broadsword, the latter being the business entity that runs Ultima Online and Dark Age of Camelot for EA… and is probably owned by EA, so the post I saw about EA “selling” SWTOR to Broadsword needs a re-think. It is being transferred from BioWare to Broadsword, which are all part of the EA family of economic entities. But I’ll explore that who thing in another post.
This feels like a bit of a mixed blessing.
The downside is that Broadsword is very much the maintenance crew for some old titles, with a small staff… under 30 total if their web site is up to date with team members… so that seems to be drawing down the curtain on any big new content releases. Expansions are over.
On the bright side, the game will carry on, which in the world of EA is no minor blessing. And Broadsword, despite its small size, feels like it has been a decent steward of its first two titles, so one should expect them to carry on that way with SWTOR.
My only concern would be that SWTOR isn’t a wholly owned IP the way UO and DAOC are. Disney, the owner of all things Star Wars, has some say, and Disney will want to keep getting paid. But unless somebody else is looking to make a big budget Star Wars MMORPG, it seems like the title should be safe enough. Some money being better than no money.
Posts about the title:
- IGN – Star Wars: The Old Republic Going Third-Party as BioWare Focuses on Mass Effect and Dragon Age
- Massively OP – Star Wars: The Old Republic development is moving from BioWare to Broadsword
- Going Commando – SWTOR to Move from Bioware to Broadsword?!
- Going Commando – Why the Broadsword Move Could Be Good for SWTOR and Bad for Bioware
- Inventory Full – The Broadsword Retirement Home For Old MMORPGs Is Pleased To Welcome A New Resident: SW:tOR
So far as I have read, while the news seems solid, it has yet to be officially confirmed. We shall see.
But it does feel like we may have entered the denouement of the somewhat controversial title. Starting off as one of the worst kept MMO secrets, EA at one point publicly projected subscription numbers in the range of WoW at its peak, something it never came close to. It’s budget seemed outrageous and the whole four pillars thing (later plagiarized by Alganon and more than one upped by Destiny and its SEVEN pillars) was not the winning card BioWare assumed it would be. It’s post-launch subscription drop betrayed the hubris of the project and sent it to a free to play model, thus cementing the end of the subscription MMO era and a serious pause on any big budget MMORPGs. (And the start of the Kickstarter era or broken promises and disappointing launches.)
It has been a ride, but it is still around while other titles have come and gone.
- Apple has a Brand New Headset
The Apple World Wide Developer Conference, WWDC, was running this past week. It has been a good 25 years since I attended one, that being the point when Apple was at low ebb before the return of Steve Jobs, when having Macintosh experience on your resume barely made you competitive with those applying straight from a McDonald’s gig. It was a tough time, and the company has changed a lot since then. We have had iMacs, iPods, iPhones, iPads, and even AppleTV since then. We have come to expect Apple to take stuff we already have and make it smooth and expensive and everywhere.
But this past week the buzz has been all about Apple’s Vision Pro AR headset and its $3,500 price tag. The level of mockery exceeded that seen when Apple announced the iPad and the web erupted with feminine hygiene memes… and we all know how that ended up, with an iPad in every home.
I guess there is no bad publicity, and the headset was certainly everywhere.
There was also a lot of invoking the name of Steve Jobs, declaring he would hate this, would fire anybody associated with it, would burn down the building and salt the earth where the design team worked, and so on. There are a few reasonable takes on that front, but most of them are garbage from people who probably think he invented the black mock turtle neck sweater. In the Cult of Mac the figure of St. Steve looms large, but he had his own series of bad ideas that are mostly forgotten because his successes were so wild. So it is hubris to blandly declare what he would or wouldn’t like. I certainly don’t know what he would have thought.
And, honestly, I am not sure what to think about the whole thing. I wasn’t going to pay whatever Meta wanted for an Oculus set at its peak, and the Apple model is something like 3x that price, so it isn’t on my Christmas list.
On the other hand, Apple has a reputation of making expensive things desirable. It has been a while since there was a line around the block for a new iPhone, but it wasn’t that long ago. And it was reported that Apple did not use the word “metaverse” even once in their presentation.
Meanwhile, the mockery seems to have died down almost as quickly as it arrived.
The whole thing seems to be a computer on your head and there is a solution to the “can’t see the world” problem in the mix, but I am still not sure what the experience is that Apple is trying to sell people on.
However, I am sure Apple’s marketing will get right on that when the time is ripe.
- Apple – Vision Pro site
- Ars Technica – Apple reveals Vision Pro, available for $3,499
- Ars Technica – Hands-on with Apple Vision Pro: This is not a VR headset


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