
If you’ve been watching the baseball playoffs you’ve been inundated with ads for gambling websites. Oh, sorry, I mean gaming websites that allow casual fans to compete for pots of money based on correctly predicting who would win, by how much, how many total points would be scored, and many other aspects of the game.
But according to them that’s not gambling.
I’m not going to name the sites since I prefer they at least spend some of their profits on paying for advertising and they ain’t giving me any of it. And they do pay a lot. Watch an hour of a playoff game and you will likely see three ads for one particular site, plus there will be some banter (no doubt paid for) between the announcers about said site or the bets you the viewer can place. And make no mistake, you can place bets on just about anything that happens in a game; whether the next pitch is a curve ball or the next batter will hit a line drive or the batter after him will hit a fly ball to the right side that is caught by the shortstop who is playing over by second base because of a shift and will the team in the field continue to employ a shift for the next batter.
All from the comfort and ease of your living room through the miracle of cell phone technology. What hath Steve Jobs wrought?
And if you thought “wait a minute, I thought sports betting was illegal everywhere but Nevada” you haven’t been paying attention to the Supreme Court. Three years ago the court in a pretty near unanimous ruling said the federal government had no place in preventing states from allowing sports betting. If Iowa wants to let their farmers bet on Hawkeye football who are the feds to tell them no? Interstate commerce and all that.
Once that ruling was announced the floodgates opened. All parties wanted their piece of what everyone knew would be a huge pie. The sports leagues, the statistics companies, the cell phone companies, the television networks, and of course the gambling sites. Sports leagues, which for years ran away from anything that even suggested there was gambling going on involving their games, suddenly were partnering with betting sites to make sure they got their cut. ESPN, having already purchased Nate Silver’s FiveThirtyEight website a few years earlier, poised themselves to be the premier statistician for the new age of gambling. And of course all the networks became even more invested in sports programming. After all, having a money interest in the outcome of every play is a powerful incentive for the viewer to continue watching even during the commercials.
But it is the leagues, and through them the players, who have the greatest interest in fans putting a few bucks down on The Bucks. The cut from the gambling sites will more than offset any drop off in attendance or even, heaven forbid, a drop in their rights fees from television or radio. And the players see revenue from gambling as a piece of the pie they have a right to. This coming winter’s negotiations between Major League Baseball and the players over The Basic Agreement (the rules all clubs and players must have in their contracts) might very well come down to how much of a cut the players get from the gambling sites. After all, it’s their actual performances that are being bet on. Which brings up the issue of whether those performances or even the statistics that accrue from those performances are the intellectual property of the individual players or of the teams they play for or of the league as a whole.
So everyone is gonna make money, what’s the downside?



