John K Commercials part 2: Internet commercials

Internet Ads and Banners

Online advertising has many distinct advantages over TV ads. The ads can be longer than 30 seconds. This gives more time to get the message across and more time to make the ads be fun and understandable. The ads can take you to the sponsor's website. The ads can feature entertaining mascots.

MAKE PEOPLE UNDERSTAND AND REMEMBER THE PRODUCT:
Think about how many TV commercials that you are vaguely aware of but can't remember what they are selling.

ADS CAN BE ENTERTAINING AND SELL THE PRODUCT
This is the way to get huge click throughs and sales. Make the ads entertaining!

I've been doing animated online ads in Flash since 1997 and here are a few.

Quisp

QUISP COMMERCIAL

JOHN K. QUISP PRESS RELEASE

Ultimate Fighting Championship

UFC COMMERCIAL

COMCAST

COMCAST COMMERCIAL (17.5mb)

COMCAST: "PROMOTION IS OVER" CARD

The ads can also take you from whatever site they appear on, straight to the Sponsor's site.

Raketu

RAKETU COMMERCIAL STARRING GEORGE LIQUOR

RAKETU COMMERCIAL STARRING SODY POP

TOWER RECORDS

Here's one of the very first demonstrations of direct sponsorship online using an early version of Flash.

TOWER AD, PART 1

TOWER AD, PART 2

Wally Whimsy for Rice Patooties

Products can directly sponsor shows, which is the ideal way to advertise your product. The audience associates their good feelings about the show with the sponsor, and the star of the show advertises the product.

WALLY WHIMSY (9.8mb)