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    Obama Campaign Unveils New Slogan 'Forward' [VIDEO]

    President Obama launched his 2012 pitch to voters with this 7-minute video that introduced a new slogan, "Forward."

    The ad unveils what is likely the narrative of Obama's reelection campaign: A president who was handed a tough situation, but saved the economy with a stimulus package and the auto industry bailout. "While there's still more to do, there's been real progress because President Obama never stopped believing in us and fighting for us," the video declares. Obama's international successes, including killing Osama bin Laden and ending the Iraq War, are also mentioned.

    [More from Mashable: How You Could Build a Hit iPhone App Without Learning to Code [VIDEO]]

    The video also casts Republicans as impediments to progress. "Instead of working together to lift America up, Republicans were waging a campaign to tear the president down," the voiceover states as images of Rush Limbaugh, Glenn Beck and Sean Hannity roll by.

    The ad concludes with the Obama campaign's one-word slogan -- Forward -- which replaces the 2008's campaign's "Change we can believe in." The new tagline comes after the Obama reelection team had experimented with the slogan "Win the future."

    [More from Mashable: Jimmy Kimmel Beats President Obama with Most Tweeted Joke [INFOGRAPHIC]]

    Mitt Romney, meanwhile, countered the ad with a 60-second spot that contrasts Obama's promise to cut inefficient federal programs with the reality of four years of trillion-dollar deficits a record public debt of $15.6 trillion.

    What do you think of these latest ads and Obama's new slogan? Sound off in the comments.

    This story originally published on Mashable here.

     

    4 comments

    • Michael  •  4 days ago
      So let's see...in the campaign video titled "Forward" it took about 2 seconds to go backwards. Back to the same old tired theme...blame former President Bush, Republicans or whoever/whatever is convenient to blame for his failed policies. He has been a terrible President and time for the county to move FORWARD with Obama in the rear view mirror!
    • Nancy  •  4 days ago
      Finally...transparency. No more doubt about who Obama is. His new slogan says everything we need to know about this man. ‘Forward’ Check out how 'Forward' slogan was used by numerous Marxist/Socialist European campaigns. The truth is out; the Socialist is revealed. Also, "FactCheck" his claims in this video. Not much truth there. Be an intelligent voter this time.
    • DFTR  •  Richardson, Texas  •  4 days ago
      Wait just a second, Rolodex flips, Ah, here it is……Forward! In Italian this is said as AVANTI ! Which is the name of Benito Mussolini’s newspaper. During the fascist era. Used to praise the efforts of The Chief (Il Duce) and his fascists cause. Promising Italians Peace, Calm, Work and Bread. Which Il Duce promised to give with love. By force if needed.

      Also, like Obama’s video, actively lied about and denounced “obstructionists” Fascism could do no wrong.

      Hail to The Chief! AVANTI ! Il Duce! Slickly done video. I admit…Nearly makes me want to reflexively raise my right arm very high.. Forward fellow Americans…Into the Past.
    • Concerned  •  Nanuet, New York  •  3 days ago
      Obama's new slogan "FORWARD" = F-FROM, O-OBAMA'S, R-RADICAL, W-WAYS
      A-AMERICANS, R-REAP, D-DEVASTATION
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