Vixens in tight black skirts, Jennifer Lopez dancing her way though the Bronx; juxtapose those images with close-ups of jobless young people in one of Italy's most economically depressed cities, Naples. Yes, that's the new Fiat ad.
CareerBuilder is doubling down on the chimps. This, despite increasing outcries from animal-rights groups and pledges from other marketers and many ad agencies not to use live apes in advertising.
Google owns 51% of the mobile ad market, largely due to its dominance in mobile-search advertising. Apple is far behind, at 6.4%.
Here are some of the ways the smartest companies are using social media, not just to communicate their sustainability stance, but also to involve the public in building a better world.
Nearly half of consumers say they have not completed an online transaction because of something they read in a privacy policy.
General Motors has consolidated its $3 billion global media-buying and -planning account with Aegis' Carat as part of its ongoing effort to create efficiencies and cut costs and agencies.
As part of his plan to evolve Translation from a multicultural agency into a general-market shop, Steve Stoute has tapped Chris Cereda to serve as the agency's new chief creative officer.
Thanks to its resilience, Organic has earned new business from Kimberly-Clark, Nike, Visa, Walmart, which in total has replaced the $22 million Bank of America took away from the agency.
Despite Edelman's massive size, its client-retention rate is second to none -- it lost only one top-50 retainer client in 2011, Burger King -- and its year-over-year growth and strong relationships can turn any shop, not just those in the PR space, green with envy.
As general-market shops seek Hispanic business, the agency has brought creativity to the growing Latino mainstream.
The agency Jim Heekin walks into every morning is far different from the one he became head of in 2005. Then, Grey's New York headquarters could have been mistaken for a typical insurance company there was so little excitement at the WPP shop. That's no longer the case.
72andSunny's approach is far more democratic than that of most agencies, and an understanding prevails that a great idea can come from anywhere, not just the creative department.
That knack for matching Hispanics' passion points with online efforts helped Alma's digital revenue soar 300% last year. Overall, revenue grew 10%. Last year alone, the agency succeeded at bringing home 10 new accounts.
Clients are often depicted as conservative corporate yes-men, standing in contrast to the Technicolor brilliance of the agency's creative wizards. This image ignores a number of brand-side marketers who bring guts and innovation to the business. Here's a ranking of 10 forward-thinking executives, and some takeaways that may help you become a better...
Doug Sweeny Agency-client relationships are like a marriage. You need to talk, listen, compromise and have a sense of humor. Like most marriages, they start with the euphoric honeymoon. It can start to wear during the months and years ahead as the difficulties of daily life set in, but how you manage those things is what ...
Bacardi Global Chief Marketing Officer Silvia Lagnado puts a premium on having good relationships with her agencies. Yet Ms. Lagnado, who took the post in 2010 after a lengthy career at Unilever, always sees room for improvement. "The quality of your leadership and the quality of your relationship with the agencies makes a huge differenc...
Midway through an important meeting before the launch of a big campaign, Allstate Senior VP-Marketing Lisa Cochrane turned to the dozen or so people in the room and asked, "Does everybody here besides me know 'Safety Dance'?" Her creative agency, Leo Burnett, had just shown her an ad featuring the hit song from the '80s. But it was foreign t...
Wendy Clark, Sr. VP-Integrated Marketing Communications and Capabilities, Coca-Cola "Great clients are generally more concerned about their impact and output than on their greatness. That is our enduring focus in 2012. From my experience, great leaders make great clients. Sun Tzu identified five characteristics of great leaders that endure today ...
Three tips from Brad Jakeman, president-global enjoyment brands, chief creative officer, PepsiCo 1. BE OPEN TO ALL SOURCES OF CREATIVITY, BUT DON'T GET DISTRACTED BY SHINY OBJECTS. Popular culture is brimming with incredible storytellers, visual artists and utility builders. The trick is to be open to collaboration but retain the abil...
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
Is it a phone, a wallet or a mall? Mobile phones and tablets make it easier for consumers to research and buy. Learn who's already buying, how consume... More
Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn fro... More
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/... More
Learn the ideas and thinking behind this year's most winning work. This report also includes video links and the Winners List, complete rankings for m... More
How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, St... More
This white paper, produced with partner Kantar Media, examines the state of pharma marketing today, how digital information and social-media channels... More
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