In his first earnings call since Yahoo named him its new CEO three weeks ago, Scott Thompson mixed bold proclamations of Yahoo's potential with simultaneous requests for more time to articulate his unique vision for the stalled behemoth.
Apple reported quarterly profit that more than doubled as holiday purchases of the iPhone catapulted sales to a record and helped the company steer clear of the consumer-spending slump that has hurt rival companies.
Not unlike the game itself, a big stage, big ambitions and big budgets combine for some memorable ads, as well as some memorable misfires.
General Motors' Joel Ewanick insists that it wasn't only money but quality that drove his decision to place GM's $3 billion global media-buying and -planning account with Aegis' Carat agency.
In Obama for America's first ad of the new year -- and just ahead of the State of the Union address -- the campaign goes with the president's record on energy policy.
Saudi Aramco, one of the world's largest exporters of crude oil and Saudi Arabia's national oil conglomerate, is in the midst of at least two PR agency reviews. The reviews come as the company engages in a number of foreign deals.
As part of its "Brighter Mornings" campaign, Tropicana made the sun rise an hour early in Trafalgar Square, London.
President Dave Peacock is resigning and will be replaced by Luiz Edmond, the brewer's North America zone president, according to a memo sent to distributors today and obtained by Ad Age.
For Office Depot, the problem wasn't attracting shoppers but converting them to buyers.
McCormick & Co. is touting the prowess of cinnamon, pepper and oregano, among its other products, as helping to do everything from reducing inflammation to curbing hunger and boosting metabolism.
Marketer and entrepreneur Michael Derek Keeshan died of a sudden heart attack in his Old Greenwich, Conn. home on January 18. He was 60.
Ending a long search, the Quaker Oats Co. has brought in Justin Lambeth, from fellow PepsiCo unit Frito-Lay North America, as chief marketing officer.
In a rather surprising celebrity and brand pairing, "Mad Men's" Christina Hendricks has lent her coquettish voice to Baskin-Robbins ice cream stores.
Clients are often depicted as conservative corporate yes-men, standing in contrast to the Technicolor brilliance of the agency's creative wizards. This image ignores a number of brand-side marketers who bring guts and innovation to the business. Here's a ranking of 10 forward-thinking executives, and some takeaways that may help you become a better...
Doug Sweeny Agency-client relationships are like a marriage. You need to talk, listen, compromise and have a sense of humor. Like most marriages, they start with the euphoric honeymoon. It can start to wear during the months and years ahead as the difficulties of daily life set in, but how you manage those things is what ...
Bacardi Global Chief Marketing Officer Silvia Lagnado puts a premium on having good relationships with her agencies. Yet Ms. Lagnado, who took the post in 2010 after a lengthy career at Unilever, always sees room for improvement. "The quality of your leadership and the quality of your relationship with the agencies makes a huge differenc...
Midway through an important meeting before the launch of a big campaign, Allstate Senior VP-Marketing Lisa Cochrane turned to the dozen or so people in the room and asked, "Does everybody here besides me know 'Safety Dance'?" Her creative agency, Leo Burnett, had just shown her an ad featuring the hit song from the '80s. But it was foreign t...
Wendy Clark, Sr. VP-Integrated Marketing Communications and Capabilities, Coca-Cola "Great clients are generally more concerned about their impact and output than on their greatness. That is our enduring focus in 2012. From my experience, great leaders make great clients. Sun Tzu identified five characteristics of great leaders that endure today ...
Three tips from Brad Jakeman, president-global enjoyment brands, chief creative officer, PepsiCo 1. BE OPEN TO ALL SOURCES OF CREATIVITY, BUT DON'T GET DISTRACTED BY SHINY OBJECTS. Popular culture is brimming with incredible storytellers, visual artists and utility builders. The trick is to be open to collaboration but retain the abil...
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
Is it a phone, a wallet or a mall? Mobile phones and tablets make it easier for consumers to research and buy. Learn who's already buying, how consume... More
Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn fro... More
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/... More
Learn the ideas and thinking behind this year's most winning work. This report also includes video links and the Winners List, complete rankings for m... More
How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, St... More
This white paper, produced with partner Kantar Media, examines the state of pharma marketing today, how digital information and social-media channels... More
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