Big In Print
The Dawn of the Relationship Era
Say goodbye to positioning, preemption and unique selling position. This is about turning everything you understood about marketing upside down so that you can land right side up.
Latest Ad & Marketing News
Agency News
Target Splits With Lead Agency Wieden & Kennedy
The first few days of 2012 have already brought a surprising split: Target and its longtime agency Wieden & Kennedy are going their separate ways.
Agency News
Nearly Three Years After Breakup, Reebok Returns to McGarryBowen
Reebok and McGarryBowen have quietly reunited, and a new global brand campaign for the sports-apparel and equipment retailer is expected to debut in the coming weeks.
News \ Creativity Pick of the Day
Smart Thief Caught on Camera
What's this guy doing skulking around what looks like a Best Buy? A nice piece of viral marketing from Y&R; Amsterdam for LG is a minute-long (it needs it for the build up) product demo that is well worth the watch.
See the Spot
BMW Changes Gears with New Campaign from KBS&P;
BMW will bow its first work from KBS&P; this weekend and the focus will be on performance of the vehicles. "We only make one thing, the ultimate driving machine," says the voiceover in the spot. See it first here.
MediaWorks \ Trending Topics
The Five Series That Made up 30% of Broadcast-TV Social Buzz Last Fall
A few weeks ago we looked at last year's top TV events by social-media buzz. Today we're charting 2011's top regular, non-special-event series -- on broadcast and on cable -- for tweets, Facebook updates and check-ins.
AOL Strikes Ad-Sales Deal With Bonnier's Parenting Group to Deliver More Moms to Advertisers
AOL will drive web traffic to Parenting.com by featuring links to Parenting content on several AOL sites. The two companies will share revenue from combined ad campaigns.
In Asia, Bloggers Not Spectators in Social Media
Can you imagine living in a society where eight of 10 online adults were blogging, publishing Web pages or uploading video?
Welcome to the Beginning of the End of the Fragmented Ad Tech World
2012 will be the year when investors wake up and realize the chaos they have created by indiscriminately pouring money into our sector.
Apple Hires Adobe's Todd Teresi to Run iAd
According to a Bloomberg report, the Yahoo veteran will be charged with making Apple's iAd a premium buy in the face of low-priced competition.
The Key to Yahoo's Long-Term Health? Data, Says New CEO
Newly appointed Yahoo CEO Scott Thompson talks to Ad Age about why data was king at PayPal, why it needs to be the priority at Yahoo, and why you'll rarely catch him sitting behind his desk.
Yahoo's New CEO: We Will Focus on Both Content and Technology
Yahoo this morning named PayPal president Scott Thompson as its chief executive, four months after axing mercurial CEO Carol Bartz.
How to Turn Tweets Into Ratings Points
Social media needs to be sustainable and embedded into all aspects of the marketing mix. The best way to do that is to turn tweets into actionable target ratings points.
WordPress to Say Media: Happy New Year, and Thanks for the Customers
Say Media is dumping advertising sales for bloggers with less than 500,000 impressions a day, so WordPress, and Federated Media, are stepping in.
Special Report: Hottest Global Brands
William and Kate: Elevating the Royal Brand
William and Kate are quietly leading the modernization of the British monarchy, a brand that has been reinventing itself since the first William sat on the throne in 1066. While the current Prince William, a flight lieutenant in the Royal Air Force, provides a steady presence, his beautiful wife, the former Katherine Middleton, inevitably attracts...
Majolica Majorca Sets Out to Prove Every Woman Can Be a Princess
There's a princess inside every woman and a fantasy land where cuteness reigns supreme. That's the story of Majolica Majorca, a cosmetics brand from Japan's Shiseido aimed at young women. Its jewel-like products are sold in six other Asian markets, backed by lush, web-based storytelling, whispering promises of everlasting loveliness. Even t...
After Decades of Effort, Jagermeister Lands on Top 10 List of Premium Spirits
Jagermeister is No. 8 on Impact Databank's Top 100 Premium Spirits List this year, just behind megabrands such as Smirnoff, Bacardi, Absolut and Johnnie Walker, and ahead of better-known products such as Bailey's, Gordon's and Jim Beam. Executive board member Michael Volke modestly describes Jagermeister as a "niche brand" and attributes its su...
Racy Approach Brings Axe Full Control Sweet Victory in Latin America
Known for provocative advertising that portrays Axe as a brand that makes young men irresistible to young women, Unilever took an even more outrageous approach than usual for the Latin American launch of its Full Control antiperspirant line, with a campaign called "Premature Perspiration." "We took a key topic that is related to men's virility a...
Moshi Monsters Enter Real World to Become Global Marketing Marvel
Moshi Monsters, the online social-gaming network that aspires to be a Facebook for kids, already has more than 50 million players around the world, with a new kid signing up every second. More than half of all 6-to-12-year-olds in the U.K. -- where the game started and is most entrenched -- have adopted at least one pet monster, called a Moshlin...
Rock in Rio Connects Music Lovers and Advertisers
The 25 major sponsors included Heineken, Banco Itau -- which underwrote zip-lining and a giant Ferris wheel, respectively -- Coca-Cola and Volkswagen. Among the at-least 350 products licensed and heavily advertised: Rock in Rio-branded versions of Trident gum and the Volkswagen Gol, and a clothing line from local retailer Leader. "The seven day...
Special Report: Marketer A-List
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Special Report: Women to Watch
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ANA Annual Meeting
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4A's Conference
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Super Bowl
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Agency A-List
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America's Hottest Brands 2010
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Marketer of the Year 2010
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Media Vanguard Awards 2010
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Magazine A-List 2010
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Women to Watch 2010
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Digital Marketing Guide
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