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The Wayback Machine - https://web.archive.org/web/20170704201618/http://johnkstuff.blogspot.com/search/label/Spumco%20package%20design
Showing posts with label Spumco package design. Show all posts
Showing posts with label Spumco package design. Show all posts

Tuesday, February 21, 2012

Wednesday, March 03, 2010

Retro

BERJAYAThat looks like a Milt Gross house, doesn't it?
BERJAYAHere's what cars looked like when I was a little kid. And here's what they promised us they would look like in the future. The future never came.BERJAYA
BERJAYA

Sunday, January 31, 2010

Cereals That Make You Able To Kill Everyone

BERJAYAIf you eat cereals promoted by superhero cartoon characters, you wll definitely grow up to become monstrous freaks of nature yourself!
BERJAYAThese are some box concepts created by Mike Kerr and me long long ago when there still was a Fox Kids.
BERJAYAMike is a funny funny lad and wrote lots of good crap for cartoons and other things we did.

That drawing of Crag was done by Jim Smith who draws the funniest dead-serious expressions I have ever seen. That is a rare mystical talent.

Tuesday, January 13, 2009

Simple Ad Layouts That Feature The Product

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I'm nostalgic for old time simple generic product ad layout. I love these ads because the layout is completely functional. It's designed to show off the product. The products themselves are so much fun to look at that they don't need fancy layouts to distract from them.BERJAYA
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http://neatocoolville.blogspot.com/2008/07/1960s-hanna-barbera-tv-guide-ads.html


BERJAYAI love the generic typefaces in the instructional text. The headings are much bolder and tell you the main point - they draw you in to read the smaller text. Hierarchy of importance and control of function and purpose. Alien concepts today.
BERJAYA
Man, wouldn't you kill for this Howdy Doody skullless floating facial parts mobile??! What a great idea. I'd love to do this with some of my characters. Or my friends.
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BERJAYAAll this stuff is handsomely and carefully arranged with logic.
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I sent away for this very ad and ordered all these breakfast eating accessories. You can't imagine the thrill I got when the package actually arrived in the mail. From then on I refused to eat breakfast in anything but my Huckleberry Hound Bowl and Yogi Bear mug.

Package Art Layout

BERJAYAThe covers of old cereal boxes had more design in the layouts. The whole image was designed to be bold and have a non-ambiguous shape that you could see all the way across the store.
BERJAYABERJAYABold graphically expert fun images tell you that the product is very tasty.

Compare to today's layouts:

Chaos Theory Layout

BERJAYA
a lot of modern layout has no layout at all. Look how much harder it is to tell what you are looking at in this cluttered thoughtless box art. This sends a message that the food will taste like landfill.
BERJAYA
Who is it that forces every box artist to put that crappy airbrush dirt all over the characters on every product? Is there some sort of Airbrush God that won't allow any variety in rendering cartoon characters? This style has to be the absolute worst way to render cartoons - ever. And it's all there is anymore! It takes all the cartooniness out of the image and makes the characters hard to make out. Somebody pleeeease explain this to me.
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There's another theory of modern layout that drives me crazy - "book design". Ever buy a book about some vintage art, cartoons or toys because you actually like those cartoons and toys only to find out that the book has been designed so you never get a full image of any of the things you bought the book for? Or the images of the most intricately detailed toys are really small, and a tiny simple image is blown up far beyond what you need? Or there are acres of blank white space around tiny images and then 4 tons of text explaining to you why you should love these images that you can barely see?

That's layout that purposely competes for attention with the subject of the book or product , which is considered very stylish these days. I don't have any examples handy, but I'm sure if you are a collector, you've had this same frustrating experience.