PREAMBLE
News Corporation is one of the world's largest media companies. The
U.S.-based businesses of News Corporation include: the production and
distribution of motion pictures, television programming and related consumer
products; television broadcasting; cable programming; the publication of
newspapers, books, magazines and promotional free-standing inserts;
marketing services; and Internet services. In this Statement of Privacy
Principles these U.S. businesses are collectively called the News America
Group.
At the News America Group we strive to enhance our relationship with
consumers. Collecting personal information about consumers is vital to this
effort.
This Statement of Privacy Principles describes the policies and procedures
of the News America Group’s U.S.-based businesses for the collection, use
and dissemination of personal information (i.e., information that identifies
a specific person) about U.S. consumers in both the online and offline
world. The Principles are based on the concepts of consumer notice and
choice.
The individual privacy notice of each News America Group business unit will
indicate how that business unit is implementing this Statement of Principles
by describing the business unit’s policies and practices regarding the
collection and use of consumers’ personal information.
The News America Group is actively involved in ongoing discussions about
privacy and is continually monitoring privacy developments. Accordingly,
from time to time we may modify these Privacy Principles to reflect changes
in the law, self-regulatory initiatives and technology.
COLLECTION
The News America Group obtains personal information only if we believe the
information is relevant to our relationship with a consumer or to assist us
in creating a relationship with a consumer. We obtain personal information
about consumers directly from consumers whenever possible, primarily in the
course of providing them with products, information and services. The News
America Group may also obtain personal information from third-party sources.
In those instances where our information collection activities involve
children, the News America Group provides special privacy protections.
NOTICE
When the News America Group collects personal information from consumers,
we inform them about who is collecting the information, why it is being
collected, how it is being collected, the types of uses we will make of the
information, whether we will disclose the information to third parties and
the types of third parties to whom we will disclose the information, and
consumers’ options regarding the use of their information.
CHOICE
The News America Group provides consumers with an opportunity to choose
whether the business unit that collects their personal information may use
it for purposes that are different from those described either in its
privacy notice or at the time the information was submitted.
USE OF PERSONAL INFORMATION
The News America Group uses personal information to respond to our
customers and to make decisions about the goods and services that the News
America Group or its business partners provide or hope to provide to
consumers. Each News America Group business uses personal information only
in a manner consistent with these Privacy Principles and the applicable
provisions of its privacy notice. Personal information is available only to
our employees, affiliates, agents and contractors who have a business reason
to have access to such information.
SECURITY
The News America Group uses reasonable administrative, technical,
personnel and physical measures to safeguard personal information in its
possession against loss, theft, and unauthorized use, disclosure or
modification.
ACCESS, CORRECTION AND DELETION
Whenever possible, each News America Group business unit provides
consumers with the ability to access the personal information it maintains
about them, to correct any information that is incorrect and to request the
business unit to delete the information from its database.
REMEDIES
Consumers may contact each News America Group business unit regarding
privacy questions, complaints and disputes.
COMPLIANCE
Each News America Group business unit will take appropriate measures to
ensure compliance with these Privacy Principles.
Revised as of: January 03, 2011
* Please see the Commentary further explaining these Principles.
