Over the past years adCenter performance history has been a bit hard to understand, let alone access. This has now changed with the new adCenter Multi-Metric Trend Graphs that will allow you to more easily understand your campaign performance.
In what is the third installment of Google's "off-season spring cleaning series", more products are being terminated or integrated into other products. Aside from Knol, Google has killed Wave, Gears, Friend Connect, Timeline, and two more.
The top tools, lessons, presentations and people to watch from SES Chicago; over 150 online marketing tools, video optimization, lessons that carry over from one industry to another, search and social strategies, and more.
Naver feels that users can’t be perfectly satisfied with their search intention. Hence, Naver offers the search results of the various areas and categories such as news, Knowledge Q&A;, blogs, paid, and data base searches all on the same page.
Ecommerce sites face their busiest days at the end of the week, so before we break for turkey, go through this basic Black Friday checklist – covering everything from social media, to PPC, to analytics, to promotions – to make sure you're ready.
Google's redesigned search app for the iPad entices users to search via its service rather than the device's native Safari browser. New search app additions include Google Instant, improved visual displays, and a new search history system.
After a conference there is a lot of new information to take in, so your next steps actions may not be immediately obvious. Put networking at the top of your list and establish contact with people you met on different social channels.
A tradition as American as apple pie, Google has decided to give thanks this year by paying homage to the turkeys that elementary school kids make by tracing their hands. The Thanksgiving Doodle is up on the U.S. version of Google a few days early.
There is a new Chosen One. It alone will stand against Apple, Google, and the forces of darkness. It is the Facebook phone, code-name: Buffy. Coming in 12-18 months. The much-rumored Facebook phone will run on a heavily modified version of Android.
New Optify features allow users to create five types of custom optimized landing pages and enable one-click social sharing, to better share, promote and measure ROI on campaigns across social channels and the real-time web.
Much of what Google's human search quality raters are looking at reflects what real searchers look for when they visit a page. Surprisingly, raters report processing between 30 and 60 evaluations per hour, so a first impression may be all you get.
Exact match negative keywords are now live in adCenter. This release is expected to help simplify account management, performance, and work much like how AdWords handles negative keywords. Here's a quick overview and some early results.
Google has issued another algorithm Weather Report. While Google notes it is supposed to only affect less than 1 percent of searches, with 11.9 billion searches per month, this could potentially impact millions of results and thousands of sites.
One of our stated goals in the Search Engine Watch redesign was to increase traffic from Google News. There is no magic formula for getting more traffic from Google News, but there are some best practices to follow. Here are the results.
Multivariate testing, with its many combinations, creative needs, and more demanding implementation, is a great place for larger organizations to implement more rigorous processes. Testing helps build a culture of data-driven decision making.
When it comes to small, local and in particular rural business; directories are critical. However, when it comes to authoritative local data sources in the UK, a handful of official sources contain errors. Solution: take the following steps.
From building loyalty and generating sales to capturing customer feedback and boosting local SEO, check out the ways 2D barcodes like QR code and Microsoft Tag can improve conversion rates and help achieve your business goals.
In response to complaints from the European Union, Google now allows any router to be instantly opted out of the location-based tracking of access point. The router can pretty easily be opted out by changing the SSID to end in "_nomap."
An Australian doctor has brought a defamation suit against Google over Ripoff Report listings claiming she stalked psychics. She contacted Google to remove the listings - there are five listings at Ripoff Report - but the company refused.
What does Facebook know about you? Facebook tracks and compiles data differently, depending on whether you're a logged in member, logged out member, or a non-member. Facebook does keep a running log of sites users visit in the past 90 days.
