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CRM and IIW

October 17, 2011 in Social, Technology, VRM | No comments

It just occurred to me that everything being worked on at IIW is meaningful to CRM. I had been thinking that only the VRM stuff was meaningful, but I realize now that all the IIW stuff is, because — from a CRM perspective — it’s all about customer empowerment. And empowered customers are entities that CRM will welcome, sooner or later.

Here’s the list of IIW topics on the IIW home page:

  • Open Standards that have been born and developed at IIW – OpenID, OAuth, Activity Streams, Portable Contacts, Salmon Protocol, SCIM, UMA ….
  • The Federated Social Web
  • Vendor Relationship Management
  • Personal Data Services -  collection, storage and value generation
  • Anonymity Pseudonymity and Reputation Online (think google+ controversy)
  • Legal Innovation including, Information Sharing Agreements, Data Ownership Agreements and the development of “trust” frameworks.
  • NSTIC – the National Strategy for Trusted Identities in Cyberspace (it uses the term “user-centric identity” 4 times & “citizen-centric identity” once)
  • Cloud Identity and the intersection of enterprise ID and people (consumer) ID

With this in mind we (a bunch of VRM and IIW people) decided that Wednesday afternoon is when we’ll have the VRM+CRM session, although we can have CRM sessions anytime, because the whole workshop is an unconference and participants choose the topics. But if you’re into the future of CRM, that afternoon session will be a good one to hit.

There is also the whole next day, currently thus described:

Thursday is Yukon Day: One of the longtime themes of IIW is how identity and personal data intersect.  Many important discussions about Vendor Relationship Management (VRM) have also taken place at IIW.  In recognition of how personal data and identity are intertwined, the third day of the IIW, will be designated “IIW + Yukon” and will stress the emerging personal data economy.  The primary theme will be personal data control and leverage, where the individual controls and drives the use of their own data, and data about them held by other parties.

This isn’t social. It’s personal.  This day you can expext open-space style discuss ions of personal data stores (PDS), PDS ecosystems, and VRM.  One purpose of Yukon is to start to focus on business models and value propositions, so we will specifically be reaching out to angels and VC’s who are interested in personal data economy plays and inviting them to attend.

“Yukon” is a play on “You Control.”

So, if CRM is your thing, IIW would be a good place to see what’s coming in CRM’s direction.

Look forward to seeing some of ya’ll there.

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The journey was the reward

October 5, 2011 in Business, News, Past, Personal, Quote, Technology | 23 comments

BERJAYA

I was in the midst of late edits on The Intention Economy this afternoon, wondering if I should refer to Steve Jobs in the past tense. I didn’t want to, but I knew he’d be gone by the time the book comes out next April, if he wasn’t gone already. So I decided to make the changes, and stopped cold before the first one. I just couldn’t go there.

Then the bad news came a few minutes ago, through an AP notification on my iPhone. Tonight we all have to go there.

Thirteen years, one month and one day ago, I wrote an email to Dave Winer, in response to a DaveNet post on Steve’s decision to kill off Apple’s clones. (Dave had also posted notes from an interview with Steve himself.) Dave published the email. Here’s the part that matters:

So Steve Jobs just shot the cloners in the head, indirectly doing the same to the growing percentage of Mac users who prefered cloned Mac systems to Apple’s own. So his message to everybody was no different than it was at Day One: all I want from the rest of you is your money and your appreciation for my Art.

It was a nasty move, but bless his ass: Steve’s art has always been first class, and priced accordingly. There was nothing ordinary about it. The Mac “ecosystem” Steve talks about is one that rises from that Art, not from market demand or other more obvious forces. And that art has no more to do with developers, customers and users than Van Gogh’s has to do with Sotheby’s, Christie’s and art collectors.

See, Steve is an elitist and an innovator, and damn good at both. His greatest achievements are novel works of beauty and style. The Apple I and II were Works of Woz; but Lisa, Macintosh, NeXT and Pixar were all Works of Jobs. Regardless of their market impact (which in the cases of Lisa and NeXT were disappointing), all four were remarkable artistic achievements. They were also inventions intended to mother necessity — and reasonably so. That’s how all radical innovations work. (Less forward marketers, including Bill Gates, wait for necessity to mother invention, and the best of those invent and implement beautifully, even though that beauty is rarely appreciated.)

To Steve, clones are the drag of the ordinary on the innovative. All that crap about cloners not sharing the cost of R&D is just rationalization. Steve puts enormous value on the engines of innovation. Killing off the cloners just eliminates a drag on his own R&D, as well as a way to reposition Apple as something closer to what he would have made the company if he had been in charge through the intervening years.

The simple fact is that Apple always was Steve’s company, even when he wasn’t there. The for