CROWDFUNDING WITH FILM THREAT: TWEETATHON TURNS INTO A STICKAM FILM FESTIVAL
I really wanted to give all that audience in the Stickam room something good, and it dawned on me that rather than talk about all the great indie films I dig, why not show them?
Posted on July 2, 2011 by Mark Bell
CROWDFUNDING WITH FILM THREAT: 72-HOUR TWEETATHON; IT WAS A MARATHON, NOW IT’S A SPRINT
Raising $28,000 over the course of a little under four days has to be a new crowdfunding record, and if not, it’ll certainly be the biggest last-week comeback, so let’s go for the history books…
Posted on June 27, 2011 by Mark Bell
CROWDFUNDING WITH FILM THREAT: AFTER THE SWITCH…
Last week, I made the decision to cancel Film Threat’s KickStarter campaign to focus solely on IndieGoGo for the final three week push to the end. I’ve gotten quite a few emails asking me what the effect has been thus far, and whether the decision was a good one…
Posted on June 14, 2011 by Mark Bell
CROWDFUNDING WITH FILM THREAT: HIGHLANDER WAS RIGHT; THERE CAN BE ONLY ONE
And guess who is about to eat a big ole pile of crow? THIS GUY!
Posted on June 11, 2011 by Mark Bell
CROWDFUNDING WITH FILM THREAT: WORRIED YET?
I’m getting this question quite a bit now. Friends and colleagues look at the crowdfunding status (2% on IndieGoGo and 5% on Kickstarter) and ask me if I’m worried…
Posted on June 9, 2011 by Mark Bell
CROWDFUNDING WITH FILM THREAT: THIRD TIME IS THE CHARM?
As I’ve been hinting at for a couple entries now, the original pitch and pitch video on both IndieGoGo and Kickstarter have been seriously lacking. Over the Memorial Day holiday weekend, I finally finished the re-tool of both…
Posted on May 31, 2011 by Mark Bell
CROWDFUNDING WITH FILM THREAT: PICKING THE RIGHT REWARDS
When it comes to crowdfunding, rewards are important. It can mean the difference between a pledge or no pledge, so you have to select your rewards carefully. Quality rewards for pledge level value… so of course I screwed up…
Posted on May 26, 2011 by Mark Bell
CROWDFUNDING WITH FILM THREAT: I’M DOING SOMETHING WRONG
Today I’m going to talk about a few tools I’ve been using to keep the campaign alive on Twitter, talk and show the video I made for the weekend’s failed “Rapture” and discuss a couple interviews I did over the last week…
Posted on May 24, 2011 by Mark Bell
CROWDFUNDING WITH FILM THREAT: HATERS? REALLY?
When I set out to crowdfund, and document the process, I imagined it being more about statistics and techniques and learning how to engage effectively with your audience. I didn’t imagine that my crowdfunding would elicit hatred or anger in my direction…
Posted on May 23, 2011 by Mark Bell
CROWDFUNDING WITH FILM THREAT: FIRST WEEK DOWN
We’ve passed the one week mark of campaigns stretching over about seven, and still so much more time to go, and ideas to try out. Today I wanted to touch on the text editing/updating systems for both…
Posted on May 19, 2011 by Mark Bell
CROWDFUNDING WITH FILM THREAT: WHY GO BACK TO PRINT AT ALL?
Pretty obvious question, right? And… did I ever address it? Why should Film Threat being heading back to print at all? Is it nostalgia? Rebellion without a point? Why, man, WHY!?!
Posted on May 17, 2011 by Mark Bell
CROWDFUNDING WITH FILM THREAT: THE FIRST WEEKEND
As Monday morning starts, typing this at 9:35am EST on Day 6, it’s time to reflect on the success, or lack thereof, that accompanied the first weekend of crowdfunding with IndieGoGo and Kickstarter…
Posted on May 16, 2011 by Mark Bell
CROWDFUNDING WITH FILM THREAT: TRACKING AND STATISTICS
It’s time to talk about what kind of tracking you can do, and data you can gather, from the different platforms…
Posted on May 13, 2011 by Mark Bell
CROWDFUNDING WITH FILM THREAT: LAUNCH DAY
When I left off, I had both Kickstarter and IndieGoGo campaigns in their draft status, with additional steps left before launch…
Posted on May 12, 2011 by Mark Bell
CROWDFUNDING WITH FILM THREAT: WHERE IT ALL BEGINS…
As promised, here’s the beginning of the “Film Threat as crowdfunding case study” blog. I’m just going to warn you now: these blogs are going to be as detailed and step-by-step as I can personally stomach writing. Meaning, lots of words and lots of information to get through…
Posted on May 11, 2011 by Mark Bell
