Unless expressly stated otherwise in the applicable IO, these Policies set forth the various criteria and specifications such as content limitations, technical specifications, privacy policies, user experience policies, community standards, editorial and content policies, and advertising creative due dates, that govern advertising on the US based websites owned or controlled by IGN Entertainment, Inc. (�IGN�), including any websites for which IGN is representing the advertising inventory in whole or part.� These Policies may be applied based on the text or other creative elements in an ad, the content of the advertiser site and the nature of advertiser�s products and services, or the channel on which the advertising is to run.� IGN reserves the sole right to interpret and implement the Policies, including to reject or approve any ad or campaign, and to condition, suspend or disable any ad or campaign, for violation of these Policies.�� IGN further reserves the right to remove any advertising that it deems intrusive or inappropriate. �Refunds will not be issued for promotions where the related advertising is affected as a result of Policy violations.

Ad Specifications

Privacy and Data Collection

IGN prioritizes the privacy of its users and their ability to control information collected about their activities on IGN.� Further, as a premium media site with a concentrated demographic, IGN places a high value on the proprietary nature of its users and their activities.� As such, IGN wishes to emphasize the following policies with respect to privacy and data collection.

� Any advertising that collects a user�s personal information must clearly be for the benefit of the party that will use the information (in other words, users must know that they are providing their information to a party other than IGN) and all collection points must be accompanied by a conspicuous link to such party�s privacy policy.

� Any promotion entry form that allows a user to enter from IGN (as opposed to bringing the user to a third party site) must be accompanied by a conspicuous link to the applicable rules, which shall comply with all applicable laws, rules and regulations.

� Any collection of personal or sensitive user information must be done via a secure server (such as https://).

� Any advertising carrying the logo of or otherwise claiming to adhere to the practices of any consumer protection, security, privacy or best practices organization shall comply in all material respects with such organization�s requirements regarding such advertising.� Examples are ESRB and eTrust.

� Conversely, any advertiser with a responsibility for displaying any such logo due to its membership or affiliation with such organization shall ensure its advertising adheres to all applicable requirements.

� Not Allowed: Placing cookies, web beacons or similar tracking means on the machine of any user, or otherwise collecting data related to any user without the express written consent of a representative of IGN�s Sales Operations or Legal departments.

� Not Allowed: Associating any user with any segment or demographic, or otherwise compiling any profile information about such user, even if anonymously or in the aggregate, by virtue of that user�s presence or activities on IGN.� Advertisers are forbidden from any form of Repurposing, as defined in the IAB/AAAA Standard Terms and Conditions for Internet Advertising for Media Buys One Year or Less, Version 3.0.� Just one example of the foregoing prohibition is that an advertiser may not add �gamer� or �Xbox user� to an existing anonymous profile of a user compiled from such user�s activities across third party sites.

Advertising Standards

The following standards are meant to serve as a guideline as to the standards that IGN will impose when determining whether or not to accept certain advertising content, though the list is by no means comprehensive.� Content subject to review will be reviewed in light of several factors, including the intended audience (for example, advertising featuring a model in a bathing suit may be appropriate for askmen.com but not for whattheyplay.com), nature of the product or service being advertised, and time restrictions (if any).� Advertising run without review will remain subject to acceptance by IGN.�

Adult and Sexual Content:

� Bathing wear and undergarment advertising must be reviewed prior to acceptance.

� Advertising featuring provocative content such as sexually suggestive poses or minimally covered breasts, buttocks or genitals must be reviewed prior to acceptance.

� Not Allowed: Any advertisement that facilitates, promotes, or uses profanity.

� Not Allowed: Nudity & sexually explicit images or content, whether or not it contains �lascivious exhibition� or is considered to be pornography or obscene.

� Not Allowed: Sexual aids, adult toys, male enhancement products; however, condom advertising may be accepted on a case by case basis.

� Not Allowed: Promotion of prostitution or for sites promoting escort or sex matching services or related content.

Alcohol, Tobacco, and Weapons

� Alcohol advertising must be reviewed prior to acceptance. Certain restrictions apply to all alcohol advertising, including time and channel targeting such that the majority of the intended audience is 21 years of age or older, and whether the product is hard (liquor) or soft (beer, wine) alcohol.� Also, alcohol advertising should not promote excessive drinking or the intoxicating effects of alcohol.

� Not Allowed: Advertising is not permitted for the promotion of tobacco or tobacco-related products such as cigarettes, cigars, snuff, tobacco pipes, and rolling papers.

� Not Allowed: Advertising for certain weapons, including firearms, firearm components, ammunition, switchblades, butterfly knives, and brass knuckles.

� Not Allowed: Promotion of fireworks and pyrotechnic devices.

Competitive Products and Services:

� Advertising may not feature, link to or otherwise promote any product or service that is competitive to the business of IGN or its divisions.

� Not Allowed: Advertising for video game media (reviews, articles, news), digital game downloads, or men�s lifestyle information (reviews, articles, news).

Drugs and Paraphenalia:

� Not Allowed: Promotion of products designed to help someone pass a drug test. This includes products such as drug cleansing shakes and urine test additives.

� Not Allowed: Promotion of illegal drugs, herbal remedies or �miracle cure� products.

� Not Allowed: Promotion of drug paraphernalia (such as water pipes or bongs).

� Not Allowed: Anabolic steroids, muscle-enhancing stacks and cycles, bodybuilding steroid supplements irrespective of an advertiser's claims of legality.

� Any prescription medication must be reviewed prior to acceptance.

Gambling

� Advertising for hotels/casinos that offer gambling must be reviewed prior to acceptance.

� Advertising for play-for-prize tournaments and competition must be reviewed prior to acceptance, which may be conditioned on supplementary terms and conditions.

� Not Allowed: Promotion of online gambling content, including online casinos, sports books, poker, and sites that provide tips, odds, and handicapping. However, certain exceptions may apply for non-US advertising.

Intellectual Property Rights, Trademarks, Etc.

� Advertising containing any IGN owned trademark, graphic or logo must be done under IGN�s express permission or license.

� Advertiser�s use of third party intellectual property (i.e. logos, trademarks, audio, images, likeness, etc.) is at their own risk. It is assumed that inclusion of any intellectual property in any advertising is properly licensed for use by advertiser.

� Not Allowed: Infringements, violations or misappropriations of IGN�s or third party rights, including any rights of personality or publicity or any end user agreement (such as a video game terms of use).

No Misleading Advertisements

� Users viewing an advertisement should be able to differentiate it from the editorial content on IGN.

� Free offers must only be made if the marketed item is truly free and all information pertaining to the method and implications (such as recurring subscription or obligation to make further purchases) of qualifying for and receiving the free offer within the creative itself is clear and conspicuous.

� All offers must comply with FTC guidelines and policies, and must not be deceptive, unfair, or containing deceptive pricing, implied affiliations or endorsements, unsubstantiated claims or undisclosed endorsements.

� Users viewing an advertisement should be able to understand what kind of product, service, or other content they will find on the linked-to site.� Products or services promoted in the advertisement must be reflected on the site�s landing page.

� Advertising soliciting actions of users that could incur costs or fees, such as signing up for a service by transmitting a code by text message, should clearly display the price and billing interval and any other pertinent information related to actual or potential charges that could be incurred by the user.

� Not Allowed:� Destination URLs with different domains than those displayed in the advertising.� Destination URLs may redirect the user, but the URL must not mislead the user about the content on the landing page or ultimate domain.

� Not Allowed: Promotion of �phishing� sites (i.e. sites collecting sensitive personal information or money with fake forms, false claims, or unauthorized use of trademarks).

Political and Public Service Organization Advertisements

� Political content or advertising must be approved prior to acceptance.

� Landing pages for advertisements soliciting donations must carry a prominent statement that donations are not tax deductible.�

� If we accept advertising from one candidate in a race or side in a cause-related campaign, we may accept advertising from all others in that race/campaign, which will be done on comparable terms and conditions.

� The� party paying for the advertising must be clearly identified in the advertisement.

Prohibited Products:

� Not Allowed:

o Academic Aids: Advertising for academic aids (i.e. �test taking� services in which someone takes an exam for someone else and academic paper-writing services providing custom/pre-written theses, dissertations, etc.).

o Counterfeit Designer Goods: Advertising for products that are unauthorized or unlawful replicas or imitations of designer goods.

o E-Gold: E-gold (or in-game currency) and e-gold related content, including but not limited to e-gold exchange, e-gold investment, and e-gold accounts.

o Endangered Species: Promotion of products obtained or derived from endangered or threatened species such as elephants, sharks, tigers, whales, rhinoceroses, or dolphins.

o Fake Documents: Promotion of false documents such as fake IDs, passports, social security cards, immigration papers, diplomas, and noble titles.

o Hacking Tools: Promotion of hacking, cracking, or tools aiding in copyright infringement (such as mod chips, emulators and products or services that circumvent or digital rights management technologies).

o Surveillance Equipment: Promotion of webcams and surveillance equipment for non-legitimate use.

o Traffic Devices: Advertising for radar jammers, license plate covers, traffic signal changers, and related products.

Software Downloads:

� Users must be informed as to exactly what is being offered for download.

� Not Allowed: Automatic downloads or download command boxes.

� Not Allowed: Hidden or harmful functionality as bundled components of a user approved download, including any software that could be considered to be AdWare/Spyware.

� Not Allowed: Ads that spawn Active X controls.

Sensitive Content:

� Religious content or advertising must be approved prior to acceptance.

� Personals/Dating content should be targeted to users 18 years or older and must have as its primary purpose the advertising of bona fide dating services and not sex matching, escort, or prostitution services.

� Not Allowed: Advertising that promotes illegal activities or offers.

� Not Allowed: Advertising directed to children 13 years of age or younger.

� Not Allowed: Advertising that promotes discrimination, violence, or displays defamatory, profane, hateful, or libelous material.

� Not Allowed: Advertising that misrepresents, ridicules, advocates against, harasses, or attacks an individual or group on the basis of age, color, national origin, race, religion, sex, sexual orientation, gender identity, or disability.

� Not Allowed: Greencard applications.

User Experience / Ad Functionality:�

� Audio is allowed in Floating Ad or Streaming Ad only upon user initiation upon launch.� User must be in full control of audio on/off toggle.

� Audio in static or standard ad units only upon user initiation.

� Animation with standard advertising placements is unlimited provided file size is within IGN�s Ad Specifications.

� Not Allowed: Advertising creative that employs flashing, shaking, rolling, pulsing (etc.).

� Not Allowed: Blocking or impeding browser functionality from working as intended.� �Back� button must work.

� Not Allowed: Advertising that features false system messaging, error messaging, dialog boxes, etc.

� Not Allowed: False application, system update, or diagnostic messaging.

� Not Allowed: False �Close�, �Minimize�, �Maximize�, or other window functionality.

� Not Allowed: Advertising that mimics IGN�s website design, functionality, navigation, service, or messaging.

� Not Allowed: Survey Pop-up unless approved by IGN.

� Not Allowed: Any �Pop-up� or �Pop-under� ads, anywhere on the network or as part of the destination/landing pages of ads on the network.

� Not Allowed: Auto-initiated Audio

General Guidelines

CPU usage: Ads must average 65% CPU usage with occasion spikes allowed. Ads with consistently high CPU create a bad user experience and cannot run on our network.� We test on a variety of single and dual core machines in order to accurately reflect our users. Please test your ads on some lower end machines before submitting.

All rotational ads have a maximum K size of 75K or less. Roadblocks can be 100k max for both pieces combined. Please check our specs for details.

DHTML/Big Bang/Mega roadblocks have broader specs, please see the tab in our spec sheet for details

Expansion: Unit can only expand to double the size of the ad (i.e. a 300x250 cannot expand to more than 600x250 or 300x500). One exception is the 728x90, which can expand to a total dimension of 728x270.� We recommend that 300x250's and 160x600's expand to the left and 728x90's expand downward.

Roadblocks (728x90/300x600 or 728x90/300x250) can only have one expanding element, either the 728x90 or the 300x600/300x250.

Ads can sub-load additional files ONLY if they meet the following requirements:

They must have a 4 second delay between the first file and the sub-load OR wait until the page has finished loading to load the second file.

�� ----� AND----

They must be served from a third party approved vendor. We cannot sub-load files from our server nor can we run ads that pull content from a non-approved vendor due to possible page load and security issues.

Ads cannot block dropdown menus on our site so please set the ads Z index for Rich Media to 50 and Overlays to100. The Wmode should be �Opaque�

No ad can auto-play sound or play sound on roll over, all sound must be user initiated by a click.

Any expansion must have a clear call to action and the hot spot must be limited to this call to action text. Note that expanding ads must be third party served as special coding is required to handle the expansion.

If an ad expands on mouse over, it must close on mouse out and not require a click from the user. The ad can stay locked in the open position if it was clicked to initiate it. Expansion must have a prominent close box.

Flash ads must have a click tag value built into them in order to allow us to provide click data: getURL(clickTag, "_blank");� Hard coding a destination URL will prevent us from tracking clicks. Here is more info on adding a button and click tag http://ads.ign.com/flash/flash_directions.html

Skins/Wallpapers: must be built using a template that matches our site. The overall dimension is 1500x1000 with a max K size of 150k.� Note that the center section should not be white or a very light color. A light color will cause the links at the bottom of our pages to be washed out.� Please see the Skin/wallpaper template for examples. In addition, there can be no logos or text, only the ESRB graphic is allowed.

Streaming video ads:� Play of video can be host-initiated (automatic load), but video must start only after full loading of the advertisement "shell" units.� Video MUST have Play/Pause (or Stop), Rewind, and Mute/UnMute buttons.

Floating ads: These must be run through a third party vendor since special DHTML code is required in order to make an ad float on the page. The ad can only appear for 10 seconds and must have a prominent close box. Floating ads cannot move with the visitor as he or she is scrolling down the page. Please see the specs tab for more information. Floaters cannot be used as interstitial ads

Interstitial ads: Note that we have a template that controls all interstitial functionality (auto-forward after 15 seconds, close button etc) so no functionality needs to be built into your ads. Your ad should be built as if it was an in-page and our template will handle the rest.

Rich Media Roadblocks (Big Bang/mega roadblocks) can be designed internally by IGN Creative Services or externally, but must be implemented and served via IGN. Please see the richmedia tab of our specs for details. Note that due to the complexity of these ads we require the completed assets at least 7 business days before the start date.

Skin Templates:� http://ads.ign.com/specs/Skin_Templates.zip

General Flash Information

�� Advertisers should submit the original Flash file (*.fla), SWF, HTML, and supporting PC fonts, so IGN can insert the click tracking solution if it has not been done already. This will also allow IGN to troubleshoot if there are any issues with the SWF.

Advertisers should submit a backup image (*.gif or *.jpg) for each ad unit to display to users without the required flash player. Image files are subject to file size specifications.

The *.fla file must have the clickTag embedded in a button, independent of any movie clip within the *.fla itself (please see "Tracking Macromedia Flash" below).

The wording of "clickTag" as a variable is case sensitive, please make sure to implement as per the next section below ("Tracking Macromedia Flash")� For AS3, please use

var req:URLRequest = new URLRequest(root.loaderInfo.parameters.clickTag);

myButton.addEventListener(MouseEvent.MOUSE_UP, tracker);

function tracker(event:MouseEvent):void {

navigateToURL(req, "_blank");

}

Flash advertising initial load is subject to file size specifications. Note that subsequent load allows for much greater file sizes than initial load. A subsequent load is defined as follows: an ad�s subsequent load (a) loads at least 4 seconds after its initial load or (b) loads after the rest of the page has loaded.

Advertisers using third party ad servers should publish all flash with the 'Window Mode: Opaque Windowless' in the HTML wrapper to ensure Flash will display properly on the page.

IGN accepts Macromedia Flash version 4, 5, 6, 7, 8 and 9.

Accepted 3^rd Party Rich Media Vendors

Host and User Initiated Core Roadblock (Pushdown)

For all IGN Properties (IGN.com, AskMen.com, GameSpy.com, and TeamXbox.com)

Eyewonder, MediaMind(formerly Eyeblaster), DoubleClick, Unicast, Pointroll, Interpolls,

Big Bang Roadblock, Marquee with Chameleon Skin, and other large execution Rich Media Units

For all IGN Properties (IGN.com, AskMen.com, GameSpy.com, and TeamXbox.com)

Unicast and Eyewonder

Core/Heatseaker Roadblock Ad Unit Combinations

		Base Dimensions		Pushdown Dimensions
		Width (PX)	Height (Px)	Width (PX)	Height (Px)
	Ad Type
Upper Unit	Blade	Full width (970)	66 max	Full width (970)	418 max
Lower Unit	Medium Rectangle	300	250	N/A	N/A

Notes:�� 100k Max Weight (combined Top and Bottom units)

2MB polite load allowed�

18 FPS

Video Looping: Unlimited

Z-index should be set at 50

No overlay for any units

Audio must be user-initiated by an onClick event

Formats: GIF, JPG, up to Flash 9, HTML, DHTML, Javascript

Close button must be present and clearly visible

Only the Upper unit can expand

IGN site logo cannot be touched or affected in any way

�� AskMen.com can accept a 300x600 in place of the 300x250

�� A Leaderboard can be substituted for a Blade.� No expansion or pushdown is allowed for a Leaderboard

Marquee Roadblock Ad Unit Combinations

		Base Dimensions		Overlay Dimensions
		Width (PX)	Height (Px)	Width (PX)	Height (Px)
	Ad Type
Upper Unit	Marquee Ad	Full width (970)	180 max	Full width (970)	800 max
Lower Unit	300x100	300	100	N/A	N/A

Notes:�� 100k Max Weight (combined Top and Bottom units)

2MB polite load allowed�

18 FPS

Video Looping: Unlimited

Z-index should be set at 50

Expansion must be a On Click User Iniation

Audio must be user-initiated by an On Click event

Formats: GIF, JPG, up to Flash 9, HTML, DHTML, Javascript

IGN site logo cannot be touched or affected in any way

�� AskMen.com can accept a 300x600 in place of the 300x250

Auto Roadblock Ad Unit Combinations

		Base Dimensions		Expanded Dimensions
		Width (PX)	Height (Px)	Width (PX)	Height (Px)
Combo A:	Ad Type
Upper Unit	Automatic Push Down/Blade	Full width (970)	66 max	Full width (970)	418 max
Lower Unit	Medium Rectangle	300	250	N/A	N/A

Notes: Push down unit can be automatic (frequency capped at 1x/user/session) or click initiated.

Notes:�� 100k Max Weight (combined Top and Bottom units)

150k for the Skin

2MB polite load allowed�

18 FPS

Video Looping: Unlimited

Auto Expansion limit of 7 seconds

Z-index should be set at 50

Audio must be user-initiated by an onClick event

Formats: GIF, JPG, up to Flash 9, HTML, DHTML, Javascript

Close button must be present and clearly visible

Only the Upper unit can expand

IGN site logo cannot be touched or affected in any way

AskMen.com can accept a 300x600 in place of the 300x250

Host Initiated Ad Unit Combinations

		Base Dimensions		Expanded Dimensions
		Width (PX)	Height (Px)	Width (PX)	Height (Px)
Combo A:	Ad Type
Upper Unit	Automatic Push Down/Blade	Full width (970)	66*	Full width (970)	418 max
Lower Unit	Medium Rectangle	300	250	N/A	N/A
Add'l Unit	Overlay Panel	Full width (970)	800 max	N/A	N/A



Combo B:	Ad Type
Upper Unit	Blade	Full width (970)	66*	N/A	N/A
Lower Unit	Medium rectangle	300	250	N/A	N/A
Add'l Unit	Overlay Panel	Full width (970)	800 max	N/A	N/A

Combo C:	Ad Type
Upper Unit	Marquee Ad	Full width (970)	180 Max	N/A	N/A
Lower Unit	300x100	300	100	N/A	N/A
Add'l Unit	Overlay Panel	Full width (970)	800 max	N/A	N/A

Notes:�� 100k Max Weight (combined Upper and Lower units); 2MB polite load allowed

18 FPS

Video Looping: Unlimited

Auto Expansion limit of 7 seconds

�Z-index should be set at 50, overlay set at 100

Audio must be user-initiated by an onClick event

Formats: GIF, JPG, up to Flash 9, HTML, DHTML, Javascript

User-Initiated Overlay Specs:

2MB allowed for user-initiated overlay

Overlay is limited to 970x800

The trigger area must have a clear CTA

Expansion on click only; no rollover expansion

Close button must be clearly visible to user in both location and contrast

Close trigger must completely remove the Overlay file from the page so all site content is accessible�

IGN site logo cannot be touched or affected in any way

AskMen.com can accept a 300x600 in place of the 300x250

Notes: Push down unit can be automatic (frequency capped� at 1x/user/session) or click initiated.

*With custom roadblocks, there is flexibility for advertisers to go bigger than 66 pixels tall, please consult with Ad Products for approval. Group 3 includes the following productized options: Chameleon Skin Roadblocks, Mega/DHTML Roadblocks, Marquee Roadblocks, and beyond (Group 3 & 4 are meant to be very flexible).

Leaderboard � Expandable

Ad Dimensions: �� 728x90 : Overlay expansion max 728x270

Max Weight:�� 75k

Formats:�� GIF, JPG, up to Flash 9, HTML, DHTML, JavaScript

Polite Load:�� Yes - initial load must adhere to product weight specification (75K). 2MB allowed after initial load.

3^rd Party Served:�� Yes

Video Looping:�� Unlimited

Frame Rate:�� 18 FPS

Audio:�� Must be user-initiated by an onClick event.

Z-Index:�� Set to 50

W-Mode:�� Opaque

Expanding:�� Leaderboards can expand to a total dimension of 728x270.� We recommend the Leaderboards expand downward.

Click expansion and Rollover expansion are both allowed. Click expansion should have click-to-close functionality. Rollover expansion should have mouse-off-to-close functionality.

�� The trigger area must be clear as to what might happen (e.g. �Click here to infect IGN�).

�� Call-to-action Hotspot can only be as large as the text button which initiates the expansion (i.e. "Click Here to expand" or "Rollover here to expand").� Expansion allowed ONLY on user interaction on Hotspot.� Please ask IGN AdOps for ANY exceptions.

�� Site logo cannot be touched or affected in any way

�� Close button must be clearly visible

Available on all IGN properties

Leaderboard � Non-Expandable

Ad Dimensions: �� 728x90

Max Weight:�� 75k

Formats:�� GIF, JPG, up to Flash 9, HTML, DHTML, JavaScript

Polite Load:�� Yes - initial load must adhere to product weight specification (75K). 2MB allowed after initial load.

3^rd Party Served:�� Yes

Video Looping:�� Unlimited

Frame Rate:�� 18 FPS

Audio:�� Must be user-initiated by an onClick event.

Z-Index:�� Set to 50

W-Mode:�� Opaque

Available on all IGN properties

Medium Rectangle � Expandable

Ad Dimensions: �� 300x250 : Overlay expansion max 600x250

Max Weight:�� 75k

Formats:�� GIF, JPG, up to Flash 9, HTML, DHTML, JavaScript

Polite Load:�� Yes - initial load must adhere to product weight specification (75K). 2MB allowed after initial load.

3^rd Party Served:�� Yes

Video Looping:�� Unlimited

Frame Rate:�� 18 FPS

Audio:�� Must be user-initiated by an onClick event.

Z-Index:�� Set to 50

W-Mode:�� Opaque

Expanding:�� We recommend the Medium Rectangles expand to the left.

Click expansion and Rollover expansion are both allowed. Click expansion should have click-to-close functionality. Rollover expansion should have mouse-off-to-close functionality.

�� The trigger area must be clear as to what might happen (e.g. �Click here to infect IGN�).

�� Site logo cannot be touched or affected in any way

�� Close button must be clearly visible

Available on all IGN properties

Medium Rectangle � Non-Expandable

Ad Dimensions: �� 300x250

Max Weight:�� 75k

Formats:�� GIF, JPG, up to Flash 9, HTML, DHTML, JavaScript

Polite Load:�� Yes - initial load must adhere to product weight specification (75K). 2MB allowed after initial load.

3^rd Party Served:�� Yes

Video Looping:�� Unlimited

Frame Rate:�� 18 FPS

Audio:�� Must be user-initiated by an onClick event.

Z-Index:�� Set to 50

W-Mode:�� Opaque

Available on all IGN properties

Featured Unit

Ad Dimensions: �� 300x100: Expandable to 900x800

Max Weight:�� 30k

Formats:�� GIF, JPG, up to Flash 9, HTML, DHTML, JavaScript

Polite Load:�� Yes - initial load must adhere to product weight specification (30K). 2MB allowed after initial load.

3^rd Party Served:�� Yes

Video Looping:�� Unlimited

Frame Rate:�� 18 FPS

Audio:�� Must be user-initiated by an onClick event.

Z-Index:�� Set to 50

W-Mode:�� Opaque

Expanding:�� By Click event only.� No rollover expansion allowed

Notes:�� The trigger area must be clear as to what might happen (e.g. �Click here to infect IGN�).

�� Site logo cannot be touched or affected in any way

�� Close button must be clearly visible

IGN.com only

Floating Ad � �Out Of Banner�

Ad Dimensions: �� Maximum of 400x300

Max Weight:�� 100k

Formats:�� GIF or JPG only

3^rd Party Served:�� Yes

Audio:�� Must be user-initiated by an onClick event.

Close Button:�� Must be present on Floating Ad at all times.

�� Colors should be highly contrasting to ad and not be covered at any time by the ad.

�� Must appear on both the Floating Unit & Reminder Unit.

�� Must close ad completely and not launch remainder unit.

�� Must be above the fold of the page.

Notes:�� Placement location and Ad Creative for Out of Banner Ad Unit or Surveys must be approved by Product and Editorial teams prior to sale.

Larger sized ads that obscure or "live" on content are subject to special approval.��

�� Unit CANNOT MOVE if user scrolls down the page.

No full page ads. The floater can only reside within a 800x600 area on the page.

�� Ad not allowed on Channel Home Pages.

�� Reminder Unit may be no larger than 200x200 (width x height) and must appear in bottom left corner of screen.

IGN.com, GameSpy.com*, and TeamXbox.com

*not allowed on FilePlanet.com

Welcome Mat

Ad Dimensions: �� Various : 600x400 recommended : 750x600 max

Max Weight:�� 75k

Formats:�� GIF, JPG, up to Flash 9, HTML, DHTML, JavaScript

Polite Load:�� Yes - initial load must adhere to product weight specification (75K). 2MB allowed after initial load.�

3^rd Party Served:�� Yes

Time Limit:�� 15 second max play limit

Frame Rate:�� 18 FPS

Audio:�� Must be user-initiated by an onClick event.

Available on all IGN properties

Video Pre-Roll and accompanying Ad Units

Ad Dimensions: �� Video Ad: �� 320x240

�� Vertical banner: 300x250

�� Ticker:�� 320x40 �� | Leave Behind:�� 50x26

��

Max Weight:�� Video Ad: �� Under 5mb

�� Vertical banner: 20k

�� Ticker:�� 10k�� | Leave Behind:�� 5k

3^rd Party Served:�� Video Ad: �� Yes

Vertical banner: No.� No 3rd Party Impression Tracker.�

3rd Party Clicker Trackers are allowed

�� Ticker:�� No

Play Time:�� :15 or :30 seconds on Content Player

�� :15 seconds on Hub/Cover Stories

Companion

300x250:�� .JPG Only and No Expansion allowed

Tracking:�� Up to five 1x1 Event Trackers for events data (0%/start, 25%, 50%, 75%, and 100% complete).

Pre-Roll Notes:�� No Companion 300x250 allowed with embedded Pre-Rolls on IGN Cover Story videos.

Creative Assets/Materials Sent to IGN

Video file - 16:9 aspect ratio, optimal resolution is 854x480, minimum resolution is 534x302

Bit Rate:� minimum 800 kbps

Preferred Codecs:� H.264, Sorenson, WMV

Frame Rate: 15 - 29.97

Audio Codecs:� MP3, Windows Media Audio (Windows), AAC (MAC)

Audio Bit Rate:� 128 - 192 kbps

Audio Output:� Stereo

Audio Sample Rate:� 48khz

� �� IGN�S FINAL OUTPUT

Format: FLV

Resolution: 640x360 (16:9 ratio)

Bit Rate:� 250 - 400 kbps

Codec:� Flash 8

Aspect Ratio: 9:16

Frame Rate: 29.97

Audio Codec:� MP3

Audio Bit Rate:� 112-128 kbps

Audio Output:� Stereo

Audio Sample Rate:� 48khz

Video file - 4:3 aspect ratio, optimal resolution is 640x480, minimum resolution is 320x240)

�� 16:9 aspect ratio, optimal resolution is 854x480, minimum resolution is 534x302

Bit Rate:� minimum 800 kbps

Preferred Codecs:� H.264, Sorenson, WMV

Frame Rate: 15 - 29.97

Audio Codecs:� MP3, Windows Media Audio (Windows), AAC (MAC)

Audio Bit Rate:� 128 - 192 kbps

Audio Output:� Stereo

Audio Sample Rate:� 48khz

Digital Video Formats Accepted:

�Most QuickTime Compressions: H.264, Sorenson 3 (Recommended Format)

WMV Files (highest quality file available)

Uncompressed QuickTime (Windows Compatible)

AVI Files (highest quality file available)

Since pre-roll advertisements are compressed for web viewing, we oftenly only need a moderately compressed file. We recommend a 2-pass CBR Quicktime or WMV.

Avoid noisy, low-quality files. Higher quality will allow us to compress the video to our specifications and maintain video quality.

We do not accept BetaSP, MPG, or other video file formats that are not listed above.

Creative Asset/Materials Timing:

All creative assets listed above must be received by IGN no later than 10 business days prior to Pre-Roll start date. Submit via e-mail to your Sales Contact/Client Relations Manager.

Be sure to detail Advertiser Name and Campaign Name in the Subject Line of your e-mail to ensure that your creative is handled properly.

�� NOTE:

Since pre-roll advertisements are compressed for web viewing, we often only need a moderately compressed file. We recommend a 2-pass CBR Quicktime or WMV.

�� Avoid noisy, low-quality files. Higher quality will allow us to compress the video to our specifications and maintain video quality.

�� We do not accept BetaSP, MPG, or other video file formats that are not listed above.

�� - 16:9 aspect ratio, optimal resolution is 854x480, minimum resolution is 534x302

�� BERJAYA 16x9

Ticker Notes:�� May be transparent

�� Should contain a visible high contrast CLOSE text and button at top right corner.

�� Both the CLOSE text and button should be a hotspot that allows user to close Ticker Ad.

�� Optional: Client can add a clickable Client Logo (click through to one URL) next to Roll Over area.

Branded Leave Behind unit does not display if Ticker Ad loads.

Branded Leave Behind unit must be static image.

Branded Leave Behind image can be in the following format: JPG, GIF and PNG

Ticker Ad will collapse into Branded Leave Behind unit:

After 10 seconds without user interaction.

User clicks Close button on Ticker Ad.

Available on all IGN properties

Lightbox Video

Ad Dimensions: �� 292x100 with Video Overlay

Max Weight:�� 30k

Formats:�� GIF, JPG, up to Flash 9, HTML, DHTML, JavaScript

Polite Load:�� No.� Video to load from OnClick event only�

3^rd Party Served:�� No and no 3^rd party tracking

Frame Rate:�� 18 FPS

Audio:�� Must be user-initiated by an onClick event.

Available on all IGN properties

Spotlight

Ad Dimensions: �� 120x90

Max Weight:�� 5k

Formats:�� GIF and JPG only

3^rd Party Served:�� No and No Click or Impression 1x1 Tracking Available

Available on IGN.com and GameSpy.com

Skyscraper

Ad Dimensions: �� 160x600 : Overlay expansion max 320x600

Max Weight:�� 75k

Formats:�� GIF, JPG, up to Flash 9, HTML, DHTML, JavaScript

Polite Load:�� Yes - initial load must adhere to product weight specification (75K). 2MB allowed after initial load.

3^rd Party Served:�� Yes

Video Looping:�� Unlimited

Frame Rate:�� 18 FPS

Audio:�� Must be user-initiated by an onClick event.

Z-Index:�� Set to 50

W-Mode:�� Opaque

Expanding:�� Expand to the left only

Click expansion and Rollover expansion are both allowed. Click expansion should have click-to-close functionality. Rollover expansion should have mouse-off-to-close functionality.

�� The trigger area must be clear as to what might happen (e.g. �Click here to infect IGN�).

�� Site logo cannot be touched or affected in any way

�� Close button must be clearly visible

Available on all IGN properties

IGN Module Unit

Ad Dimensions: �� 320x40

Max Weight:�� 30k

Formats:�� GIF or JPG Only

3^rd Party Served:�� No.� No tracking 1x1�s

Audio:�� No

Available on IGN.com only

FilePlanet Featured Unit

Ad Dimensions: �� 144x81

Max Weight:�� 20k

Formats:�� GIF or JPG

3^rd Party Served:�� No.� 1x1 Tracking Image allowed

Audio:�� No

Available on FilePlanet.com

Co-Branded Text Ad

Character Limit: �� 45 character

3^rd Party Trackers:�� No Click or Impression Trackers

Mutiple Copies:�� Yes, maximum of 3

Notes:�� Text Ads MUST LINK ON SITE��

Text Links should capitalize all major words

�� No end punctuations (periods, exclamation points, ect)

Available on IGN.com

Title Ads

Ad Dimensions: �� 468x50 or 468x110

Max Weight:�� 30k

3^rd Party Trackers:�� No Click or Impression Trackers

Notes:�� Must link on site to Launch Center, Portal, Sponsorship or Editorial Event

��

Available on IGN.com

Mobile Ads

Ad Dimensions: 300x50 (up to 320x50 for iPhone Apps only)

Max Weight: 20k

3^rd Party Trackers: No Click or Impression Trackers

Formats:�� JPGs only

Notes: Please contact atp@ign.com to ensure which devices/platforms are supported.

�

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