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Only The Strong Survive

by Lawrence on December 22, 2010

Charles Darwin proposed a scientific theory called, “Natural Selection,” whereas only the strong survive through evolution. Okay, I doubt that we have to worry about adaptive evolution by phenotypes. However, we do need to worry about business evolution. In a nutshell, the weak die off. There are a number of avenues that a business needs [...]

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Does Your Business Look Like This?

December 14, 2010
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Unlike Tim Ferriss, some of us do not work 4 hours a week. For small business owners, it’s not even 40 hours a week. It’s roughly…400 hours a week. Sometimes, we’re so inundated with our work that our businesses might look like this. Does yours? If we were to look at our business (or life) [...]

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5 Patterns How Words Define Your Business

December 10, 2010
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“The pen is mightier than the sword” – term was coined by Edward Bulwer-Lytton in 1839 for his play Richelieu; Or the Conspiracy. If you hone your words effectively, what a sharp and clear business you will have. My 5 patterns on how words define your business: Words convey ideas Each word is equally important [...]

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3 Ways To Present: A La Carte, Packaged, Somewhere in Between

December 7, 2010
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I love seafood. While I was doing my holiday shopping, I drove by Joe’s Crab Shack. I’ve never had Joe’s before, but I have seen other franchises during my travels. Julie and I decided to give it a try. Normally speaking, we would go to Boiling Crab, which is a fairly new chain in California [...]

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Creative Pricing and Packaging for Photographers

December 1, 2010
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Join other wedding and portrait photographers in effectively pricing and packaging their services through the psychological understanding behind consumption. If you’re wondering what the best way is to package your services and to properly price your worth – you’re not alone. Creative Pricing and Packaging for Photographers is a downloadable PDF e-book designed to help [...]

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An “Ah Hah” Moment at Black Friday

November 29, 2010
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I was foolish. I thought that I would be the “only one who will be clever enough to shop at midnight…” As we all know, lines were crazy for those of us who braved the retail challenge. Personally, I hate long lines, which is why you will never find me at theme parks during peak [...]

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Preface – What are You Worth?

November 23, 2010
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“You take the blue pill – the story ends, you wake in your bed and believe in whatever you want to believe. You take the red pill – you stay in Wonderland and I show you how deep the rabbit hole goes.” – The Matrix (1999) It would be so funny if Morpheus presented Neo [...]

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1 Simple Technique to Create Happy Customers

November 18, 2010
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Ever been to WPPI or PPE conventions and see rows and rows of companies offering the same products or services? Literally exactly the same. Here’s one – album companies. Many less experienced companies differentiate themselves with price. “Come look at me! I produce the same thing for cheaper!” “Forget that company, I’m even cheaper!” Here’s [...]

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Chapter 5: How to be Fearless in Pricing

November 15, 2010
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Everything in life as we know it is relative.  We, as humans, must compare in order to understand value. How do you know that a steak tastes good until you’ve had another cut that tasted terrible? How do you know that someone is beautiful until you’ve seen someone less appealing? How do you know that [...]

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Chapter 14: 2 Steps for Naming Your Packages

November 10, 2010
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It’s all about size in America – cars, meals, and penises… And simplicity. In a nutshell, we like big simple things. Sounds very archaic if you think about it. How can we avoid the pitfalls that many companies make? …eye-opening information. One thing I definitely walked away with was understanding the psychology of choosing – [...]

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Chapter 4: Secrets on How To Handle Discounters

November 1, 2010
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Growing up in an Asian ethnic enclave, I know all about discounts. At times, it’s part of the culture. Even when I was visiting China, a buyer could automatically presume that the proposed price given at markets is 10x its real worth. No joke. Personally, I hate dealing with people who ask for discounts. It’s [...]

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