
First, came the Japanese—Datsun, Toyota and Honda. Then, came the Germans—Mercedes and BMW. Then others came as well. Each foreign competitor having taken more and more of the UAW’s slice of the pie. Somewhere along the way, it finally dawned on the UAW’s leaders that foreign imports were cleaning their clock—and, worst of all, setting up their own UAW-free shops right in the union’s own backyard. By then, though, it was too late.
After years of trying to beat back the threat of foreign automakers, the UAW finally resigned itself to the fact that they are here to stay. That realization, however, came at the heavy price of lost members by the tens of thousands and a bleak financial picture for the future (with or without tax-payer funded bailouts). As a result, the shareholders of General Motors and Chrysler (the UAW) have become more determined than ever to unionize the U.S. auto plants owned by Asian and German car companies. That determination, though, poses a significant challenge for the UAW: After demonizing the foreign car companies for so many years, how can the UAW convince their employees join the union?
Well, in answer to that, the UAW’s newly-anointed top boss, Bob King, believes he’s got the right approach which encompasses both a carrot and a stick.





Dan Spencer
Vladimir