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Why Doesn’t Facebook Look Like This?
MG Siegler
Apr 21, 2010

BERJAYA

As you may be aware, tomorrow, Facebook kicks off its big f8 developer conference in San Francisco. We’ll be there to cover what’s going on, but it looks like a lot of the information is already out there — Inside FacebookAll Facebook, and GigaOM have good write-ups of what we can likely expect. We’ve previously reported on a bunch of these possible announcements such as the Meebo Bar-clone, the “Like” button for the Internet, and auto-logins for Facebook Connect.

Obviously, I’m interested in any location announcements the company may make tomorrow — but it’s not clear if Facebook will actually announce anything yet as their plans have been fluid, and possibly still aren’t solidified. I’m also pretty interested in the Open Graph stuff Facebook plans to talk about. When this was first vaguely previewed back in October, Facebook’s intention seemed pretty clear to me at the time: to make the entire web its tributary system. It’s likely to either be huge — or another huge privacy disaster for the network.

These grandiose plans are great and all, but as I sit here the night before f8, I find myself wondering something very simple: why does using Facebook frustrate the hell out of me?

As I noted earlier in my farewell to Facebook Lite, I think it’s just because I find the service too cluttered, and confusing. The various options menus are a nightmare. All the privacy settings are beyond confusing. And while the overall site navigation has improved greatly over the past year (goodbye weird bottom nav bar), I still find myself lost quite often.

And then I see something like this. From 2006 to 2007, the design group, iA, was in touch with Facebook about doing a redesign. Facebook didn’t end up using their stuff, but iA recently decided to take what they had done and update it to work with the way Facebook is currently laid out. The results are excellent — much better than the way Facebook actually currently looks.

Look at these mock-ups, but be sure to go to their site to see them in full resolution, to see how they would actually look in full size.

BERJAYA

Sure, it’s a bit Outlook-inspired, but wow do I wish I could navigate Facebook this way. The stream? Nice and clean, most elements are the same size (like Twitter) because comments are shoved into a new column on the right (and collapsed to show only 2 by default). And that comment column looks much, much better because it’s not surrounded by those ugly blue square backgrounds that currently make a complete mess of the stream. And there are in-line replies.

Ads are still there, they’re just in this third column. The search box has been moved from that odd no-mans-land middle off-center to the left column. And the nav makes it very clear which stream you’re currently viewing.

As iA notes:

Our basic idea: To create an mail-application like interface with an elastic three-column layout that clearly separates filter, information-stream, and reaction:

Filter: The left side column works as a sorting instrument
Information-Stream: The center column shows the filtered results
Reaction: The right side column is used for discussing the individual feed items.

It just seems to make sense. More importantly, when you look at it, it seems to make sense.

BERJAYA

Sure, it’s hard to argue with 400 million users — and most would undoubtedly hate such a massive change. But Facebook, perhaps more than any other web company, is good at knowing when to when to ignore user complaints and push forward, to improve the product.

I think they should take another look at iA’s work. Or at the very least, use the ideas of those FriendFeed guys more.

Also, where the hell is Facebook’s iPad app?

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  • gimmick

    I prefer the existing one

  • http://joshboulton.co.uk Josh Boulton

    I can see the iPad app looking like that, but it doesn't seem right to me. Nice, though.

  • http://joshboulton.co.uk Josh Boulton

    I can see the iPad app looking like that, but it doesn't seem right to me. Nice, though. I agree the current layout isn't great.

  • http://www.spirofrog.de Thomas

    Lovely design, I like it. I am sure #fb will move more to Google layout!

  • http://www.facebook.com/profile.php?id=527615721 Mohammad Tajim

    That Looks Preety Neat Work !!!!

  • http://dndcaptcha.blogspot.com Arpan Desai

    This seems pretty good. But can't they have functionality to user , to select his or her theme.

    Like we have iGoogle, or Gmail , we can move the components at the convenient places we like.

    And they can predetermine the places where they are going to put advertisements in to particular themes.

    Facebook , can take place of Email Clients easily. And can be greta Mailing platform.

    What they can have is two different environment or virtual rooms.

    One for Social and Other Business.

    On Social user get all updates, while Business we can have something that helps to not distract while working.

    One more thing they can do is betterment of their bloging platform. Facebook notes are really cool , but lacks many of the components by adding that we can use it as blogs.

    Another thing is give all the users independence to access their blog kinda thing. So they have pretty pretty good opportunities to pursue and hope they are working these.

    But they know their priorities better than me.

    Cheers FB.

    Arpan

  • Anthony

    For facebook to follow through with this as their latest redesign, I would invest the companies that make Ritalin and Valium. People would go crazy over this, but eventually they would simmer down and accept it, they always do ;)

  • artfakt

    Any Greasemonkey addict ? : )

  • http://www.facebook.com/profile.php?id=594153546 Clint Pee

    Well that looks a little to much like myspace to me.

    The Padrino
    http://www.thepadrino.com

  • http://www.pixelinlove.com Andrea

    WOW: I'm loving iA's work! It looks so clean and easy to use!

    Though it may not fit well on small screens…

  • http://www.pathmotion.com Nassim Ghandour

    Hey, this design is really great!

    MG, you asked the question about the Facebook iPad App.. But, don't you think this design above can be a great way to browse Facebook on an iPad!? ;)

    It looks like the landscape Mail App interface!

  • http://www.wimmerahearingsociety.com.au/Archives/Tebonin.htm Tebonin

    Problem is this one looks a lit bit too serious to us. We are not use to this looking as while. Nice work though.

  • http://parislemon.com MG Siegler

    it definitely would be!

  • kelvin8048

    Great design. Look clean. I think it's the iPhone app that really need some enhancement with more features.

  • 'i wuv yu, octo

    eons ago when we were all excited about CSS & dynamic sites, there was that rumor that the new regime would allow each user to interact with a site as they saw fit, in terms of layout & organization. whatever happened with those technologies? were they shelved?

  • Ken Aston

    Just don't like that the size of a post determines how many comments can be shown. And what happens if you click on "more comments"? A little odd.

  • http://www.mobileinc.co.uk Murat

    Facebook are going to become a mobile ad network trust me – writing a post athttp://www.mobileinc.co.uk about it

  • Moe Glitz

    With Facebook, design of the UI is secondary, its the social activity that is number one.

    Although Facebook wants to become the future of the internet for everyone, they seem to be caught between the devil and the blue sea.

    If they try to make any form of new changes to Users interaction with their major services, they run the risk of upsetting the masses.

    All minor tweaks or changes should be in beta and should atone to Users reactions.

    The minute Facebook turns arrogant like Google is the moment they lose the plot.

  • http://www.wearecondiment.com James Kindred

    One immediate reason comes to mind why it doesn't look like that. I reduces ad revenue space. It's a lovely design and highly functional, but ad integration is core to Facebook's revenue. Reducing it or doing away with it completely would be great for the user… while Facebook lasted.

  • http://flawlessfitnessbook.com/blog FitJerk – No BS Fitn

    That iA layout looks really clean, neat and easy to use… which means Zuckerberg will never go forward with it.

    What would FB be without making you feel frustrated and annoyed?

  • http://quixli.com SalStabler

    They need to keep Facebook with a minimalist touch. The mockups are great, and this would be an amazing addition to Facebook. I would love to surf Facebook like that who wouldn't? And your right Siegler where is the ipad app for Facebook?

  • Ralph

    Facebook should really have a "layout options" menu where you can pick between 2 or 3 different presets (current, this layout, another).

  • http://blog.rohandsa.com Rohan

    The design is nice, but definitely not do-able for low-res screens. Even the vids / pics in the stream currently displayed by FB seem to cater to the lower end of the spectrum in terms of screen resolution.

    And I seriously doubt FB would want ads to stick out that way, it would definitely put it below a user's absolute threshhold.

  • http://www.factoetum.com bruce wayne

    …..M.G. The U.I. design of Facebook is exactly what they want….A honey pot closed silo that seeks to keep members trapped inside….Wonder if this has anything to do with the amount of time FB members spend on the site….

    http://www.factoetum.com/factoetum/List_of_Techno...

  • http://www.geeee.com Geeee

    for me this won't work for most users, because there's no actions or sections to be added to the sidebar. I don't use these links to filter my streaming as I just click on "most recent" and start checking the timeline one by one.

    Maybe it'd be useful now to add some functional links like "create new message" or maybe giving the option for users to create their own menu navigation links :) nice layout though

  • http://www.facebook.com/profile.php?id=284102172 John Ellis

    I quite like the Microsoft Silverlight Facebook experience, can't remember the site but it's worth checking out. Creates a much richer experience and is the only reason I ever browse Facebook anymore.

  • http://dotcominfoway.com Franklin

    I agree with your Gimmick, current design of FB looks cool comparing to the design made by iA and I don't think iA's design gonna fit into normal resolution screens.

  • http://www.scarlettfu.com daftks

    That design is quite lovely! There's also been another concept that was designed by Barton Smith >>http://www.behance.net/Gallery/Facebook-Facelift-...

  • Benny

    this.

  • http://keep2enjoy.blogspot.com Shravan

    beautiful look and brilliant design

  • http://www.facebook.com/profile.php?id=626511790 Chris Mori

    I thought they changed it again, i got so happy i went and checked and noticed it was the same thing, then checked the title again….. errrrggg

  • sr

    I expected that to be awful, but actually it's pretty amazing. Not sure if it'd be good for usability, but it's incredibly nice looking.

    props to the designer.

  • http://www.dzinepress.com Dzinepress

    soch much helping for design inspirations and informative stuff you sharing.

  • Nick P

    As great as the iA design looks (and it really does look great as far as I'm concerned) there's one thing missing from their mock-ups:

    Ads

    The only way to include ads on the design would be to either ad them at the bottom of the columns (which would then mean they would be below the page fold for many) or to squash them in somewhere else (which then ruins the clear simple design).

    I suspect this is why the design was never taken forward.

  • http://www.miguelrincon.info Miguel Rincon

    Ai rocks, too bad the Facebook guys ignored this. Ads are missing but they can surely be put there somewhere.

    Kudos!

  • Amol Sood

    My first impression (of the 3 column outlook like design) – Neat.

    But after spending a little more time, I feel its going to tire people out a bit, with the eye constantly forced to move sideways and downwards as one scans the content.

  • Bernd Stromberg

    Those mock-ups are so damn good, because they weren't made for facebook. All they want is, to know wether you like it or not. If they would pre-release it, showing the real page, nobody would notice!

  • http://mixxt.com oliver

    very nice work! prefer it by far to the FB layout now and to the cancelled lite version…

  • AudiGotThatGoodGood(

    Facebook…is….gay. <3

  • Xandra

    I believe that the current set up is a little unorganized and that the new set-up looks… still not perfect but better.

  • Bigmike

    Someone should create a Facebook group/petition page to have this change be implemented in Facebook. To quote the Guinness guys, "Brilliant!!!".

  • Raises Hand

    Great design except they left off the Ads which you know MIGHT be important give that Facebook is an ad supported business.

    +1 for effort, -100 for missing the obvious.

  • http://www.gawrilla.com/blog Kevin Pruett

    i've wondered the same thing ever since i saw this on iA a month or two ago. their design is super clean and highly functional.

    it'll be interesting to see if fb's design will change with upcoming f8 announcements. i think that iA's design (as clean and elegant as it is) doesn't allow for flexibility with future feature releases.

    its mail client-structure is pretty rigid. i still love the 3-column interface tho.

  • http://www.facebook.com/profile.php?id=567990458 Wayne Helpard

    I would prefer iA layout, it looks more logical and flows well.

  • Eddie

    What is your idea of normal resolution? The last time I checked over 90% of the notebooks and desktops sold in the past 5 years or better are widescreen. The only people not using a widescreen monitor are business notebooks and old outdated monitor. Why should the vast majority of users have to only see 2/3 of their screen real estate utilized?

  • http://www.netchunks.com Shiva

    The design looks extremely cool. I would love to see Facebook in this new avatar

  • Lin
  • http://www.redesignyourbiz.com/ Maverick

    i do feel the existing website is good. if someone wants to see the hidden comments then they'll simply click on the "more comments" link. and then it doesn't make sense wasting the right side portion of the page.

  • http://www.pitchgreen.com/portfolio Dan

    Right from my first day on facebook, I thought it looked clunky.

  • http://startupmeme.com Sardar Mohkim Khan

    A Re-design would help big time if its along the lines shared by iA. But i just worry about the load time, the site would just gain weight and take an awful long to load especially where the connections are slow- with Facebook Lite gone, i would just say this one can wait for some time [if Facebook ever plans this]

  • tatsuke

    And if I were at all interested in that, I wouldn't be here, I'd be there, right?

  • http://ipeat.com iPeat

    Bingo this why … Agree love the design but they need to integrate how facebook will make money. Design purest are like architects … the contractor gets the blueprints and just shakes their head its beautiful but where do you put the plumbing

  • http://kovshenin.com Konstantin

    Where are the adverts supposed to go?

  • Eric

    76% of statistics are made up.

  • Yevgeny

    I hate current design so looking forward to iA's one..

  • http://your-lyric.blogspot.com/ Stanley

    Facebook needs to upgrade its template. Its kinda boring. Put more color in it will ya.

  • patrick

    Your design is definitely much stronger. The page feels sharp and focused, your attention is directed to the center, you leverage traditional left nav panel, middle content, and right panel suppementary information layout.

    It's beautiful. :o)

  • Richard Testani

    I like this mockup but I don't think it fits their branding perfectly and there are no place for ads.

    Facebook has established the horizontal blue bar across the top for it's main navigation, and for part of its identity.

  • kyledb

    I hate Facebook, but I still check it every other day. It just takes too much time to sift through the information. When I log on, I see 8 different Mafia Wars posts, Comments on peoples photos that I don't know or care about, friend updates for people in Sweden, and how much corn someone has grown on their virtual farm.

    Its about organization! I don't have time to sift through all the garbage. Give me usability. I understand you can customize your views. I've done that, but if I could search the status bar by using keywords, that would be amazing.

    I want to know the big news – job changes, births, weddings, etc., not that my friend Lily is stuck in the airport in Seattle and not getting miles for her trip.

  • Lin

    Facebook can — but it wouldn't. Let's just say it will look a little bit  un-facebook like / un-zuckerberg. Instead of a redesign, why not concentrate on improving the ecosystem of Facebook? For all we know, didn't we had a thug who made a real life mafia gang inside facebook, before?

  • Mike

    Same here, and I am really confused by all the Tech Reporters claims that Facebook's privacy settings are confusing. I just looked at then this morning because Tech-Crunch was again complaining the other day about this and the Facebook Privacy settings are pretty straight forward!! Yeah there is more then 1-button in there for ALL settings (they actually broke it down by category)..sorry lazy tech reporters.

  • http://www.facebook.com/profile.php?id=1258531570 Aleksey Korzun

    Usability .vs fancy bullshit. Facebook wins this one.

  • http://burgseyeview.com/ burgstyle

    before facebook does anything they need to work on usability. their chat function crashes, freezes and becomes unresponsive more often than an not. loading time is a pain for such a plain site. posting links is a crap shoot. hackers have finally set up shop there. they have an inane screen name policy. not to mention their iphone app is horrid. before they make the site "pretty" they should make it usable for frequenters.

  • http://BetterFacebook.net Matt Kruse

    "Better Facebook!" is a browser script that greatly enhances the Facebook experience by adding better navigation and functionality:
    http://BetterFacebook.net

    It doesn't go quite as far as this mockup, but it does make Facebook much, much better.

    Check it out!

  • http://groksurf.wordpress.com George

    These contrasting points in your article make excellent commentary on the current state of affairs in popular computing:

    "…the service [is] too cluttered, and confusing. The various options menus are a nightmare. All the privacy settings are beyond confusing."

    vs.

    Most users would hate any change from this.

  • Marlon Brando

    @NickP No ads? There is one big ad in the upper left!

  • http://vocal.ly sull

    I often point out the lack of optional user layout templates and themes on sites like facebook. This is not overly complicated to integrate and would have obvious benefit of letting users choose a layout that works best for them instead of these complaint campaigns that cause facebook to cautiously roll out minor UI modification. FB benefits by examining data from a 400million user pool to not only grok which layouts are the most and least popular but also to measure ad optimization and other usability data.

    There still would be complaints… especially when FB chooses to make changes to a layout or removes layouts altogether… so no easy answer but I would hope that users have more power in the UI experience than they currently do.

    This also could open up new innovative opps for 3rd party development and services to build layouts for FB in FB as opposed to outside of FB. Brizly and Seesmic comes to mind…. and also bleeds into terms and conditions clauses such as 3.31 curveball Apple threw.

    Sull

  • John B

    My thoughts exactly. With a 2009 revenue of $310 million, the ads are really the most important part of the site (from a business standpoint).

  • Tim

    You need to check your statistics again. Or maybe look at an average work station beyond your own bedroom. While most of us don't like it, pages designed for the web need to account for lower resolutions first as its more of a pain to view a page designed 1280 x 960 e.g. on an 800 x 600 than vice versa. Designers don't produce with the "over-the-top" widescreen viewer because "statistically" that isn't the majority of their audience. I sure hope you're not a web designer with that attitude.

  • Chaseb

    I saw this mock up a little while ago and at first I fell in love with it. After giving it another run through I felt the three column design would be much to distracting with just so much going on one screen. It would definitely make sense for the touch screen on the iPad. It's however facebook and if their track record has anything to say about it we should see this redesign being implemented in about a month, of course three months later we will have another change in case people didn't care for the that one.

  • Pratik

    You got that wrong, its 90%.

  • jer

    You might want to check out ffixer if youre interested in modifying the facebook layout and giving you more actual hard coded options.
    http://userscripts.org/scripts/show/8861

  • wondersquare

    That design isnt great, its just stripped down to nothing.

    Why oh why didnt they stick with the old 2006/2007 design, they were perfect.

    and if anyone knows a greasemonkey script or anything to get it to look as perfect as the 2006/7 design please please tell me

  • ben

    I believe it will be a design shock for a good % of users. @MG Siegler – I agree, it does look Outlook inspired and with that being said (techies) can acclimate easily with the change. But for a non-technical % of users this can disrupt the app utilization and traffic because of it. And for an already intuitive layout it can influence losing users. It's a drastic change so there has to be a happy medium in design to satisfy all demographics. This is just my opinion. At the end of the day even with the ongoing privacy changes that p*** people off, users still flock to use the app. =)

  • http://www.BoozeMonkey.com Marc

    I have an independent stats expert and a 3D graph (bar chart in primary colors) which proves you're both wrong. It's 87%.

  • http://www.mobileinc.co.uk Murat

    Nah you wouldn't cos the post doesn't exist.

  • looks terrible

    Looks terrible

  • pete Richter

    because it's missing ads and features. fail.

  • Mark

    The mockups look nice, but it is a stretch to claim them as improvements, or anything that is usable.

    For example, its missing a tiny detail — ads. Obviously this will make a mockup look nicer than it would actually be.

    It seems like MG is trying to create drama about a non-issue.

  • http://www.facebook.com/profile.php?id=206442 Josh Schwarzapel

    There's a very obvious reason Facebook doesn't look like the iA designs: all user interactions in the iA design are hidden behind a click.

    In the current design, you can interact with every post in-line, without an extra click, by leaving a comment or hitting "like".

    Every time you comment, an email notification gets sent to the posting users and other users on that comment thread, driving Facebook's engagement.

    Just as important, every time you comment or like a post, you're giving validation/reward to the user that posted, which keeps the motivation to post/share high. The more people share, the better the Facebook experience is for everyone :).

  • http://www.matthewjritter.com Matthew

    Not a huge fan of this re-design. I think it's simply because it looks almost like an in-browser rather than a web community. I think if Facebook changes anything more to it's look and feel, even more long-time users are going to really be turned off by it.

  • billy serious

    It's called Google Wave right?

  • Bis

    I just wish they would fix the damned errors they have right now instead of adding new crap that no one cares about or wants. I'm sick of half the stuff on Facebook not working properly and the errors. All of the reasons I left Myspace for, have migrated to Facebook.

    You can't do shit with their help section, you can't contact anyone worth a crap, and no one cares what the users think. Instead of adding new "features" they need to fix what they fucking have now. I swear I am going to scream if I see anything else change while we continue to get the same tired fucking errors all over the place.

  • Brian D

    This is a no-brainer… where do the ads go with the redesign.

  • http://groksurf.wordpress.com George

    @Bis Here, here, re. help and support! They could learn a few things about tech support and user forums from WordPress.com.

  • Sean

    I agree this design is pretty nice. Facebook has always looked and worked like crap for me. I think their main requirement for a UI designer is to be less than 12 years old. That's what the site feels like to me.

  • http://www.jeffkolodnyphotography.com/ florida photographer

    Wait a minute, this design is mine, they stole it from me.

  • http://www.facebook.com/profile.php?id=738677316 Reade Holtslander

    Also, where the hell is Facebook’s iPad app?

    Why would you bother with an app for facebook when you can just go to facebook. It would be like having a facebook app on your desktop.

  • http://popurls.com/pop === popurls.com === popular today

    === popurls.com === popular today…

    yeah! this story has entered the popular today section on popurls.com…

  • http://sellmoremeals.wordpress.com SellMoreMeals

    Yeah, I kind of like the current one too. The other looks slick, but slick isn't always practical. Then again, it's kind of hard to judge that when one hasn't used it.

  • http://www.facebook.com/profile.php?id=751395611 Ben Nevile

    The design looks good, but it doesn't leave any room for advertising.

  • Allie

    What I want to know is why the Facebook iPhone app is still one of the shittiest, glitchy apps I have! For such a HUGE social media tool, you'd think they would get the functionality of their app up to par with their web-based version!

    Their new web changes look interesting. Looking forward to seeing it!

  • Eli

    John B. even though they made $310 million, I DON'T WANT TO SEE ADS all over FB. You probably work in Marketing, and you are a Designer wanna' be.

  • dromard

    It's all the same experience to me. Every time I finally feel comfortable knowing where everything is, Facebook gets "a better" layout and I have to learn all over again.

    The Ai stuff looks good, but even if Facebook adopted it, they'd change it in a year and screw it up.

  • Jay

    This doesn't really look like anything that can truly be functional.

    There's no ads and just saying we'll fit them in later doesn't exactly work that way.

    Also, while in the mockup they show those pretty little comments and items lining up perfectly with your feeds when in reality, nothing will line up that perfect.

    Also, while the majority of us reading this are using larger resolutions, facebook is a community that is open to hundreds of millions of people who might be running smaller resolutions.

    If a visually impaired person wanted to expand the size of copy, it would most likely ruin the structure of the page.

  • Ben

    @Allie

    Agreed! You'd think their mobile app would be comparable to the web app. I think FB is still looking for a (Joe Hewitt) replacement which was their previous dev.

    http://www.digitaltrends.com/mobile/iphone-facebo...

  • morgan

    In the first picture their is a spot that says katie that should say daniel.. so im thinking this is a photoshop

  • http://www.playrugbyusa.com play rugby

    I actually kind of rather current design, I mean iA design looks like so many websites that probably will dicrease fb traffic.

    Craig

  • Josh

    I don't think its really a matter of fitting the design within a "normal" resolution w/e that may be. The mockup looks to be designed as a fluid layout. If one were to resize the browser window down to the size that the current Facebook layout is fixed at (Safari's inspector is showing 981px for the main container), iA's proposed layout would resize to fit as well. Also, taking a look at the left and center columns, they are close to the same width as the same columns in Facebook's current layout.

  • Michele

    i agree, great work but too impersonal and for me:

    -being that for FB, it lacks flexibility

    -has some ux errors

    anyway who does ux always know about the wow effect caused in the customer by a clear and trendy look and feel

    that said i like some ideas behind it and i think it would be a good starting point for a future redesign

  • http://www.graphicrating.com/ Andy Gongea

    At this level, and by that I mean a site with 400 mil users and a lot of traffic, you've got to be able to scale.

    Facebook redesigns are made first of all from functionality point of view and then from performance perspective.

    Sure the IA mockup looks nice, and I'm pretty sure that Google can make a decent design to their search engine – but that's not the point.

    You've got to find balance between what you want to deliver and what you can deliver.

  • http://www.snts.se/blogg/2010/04/21/varfor-ser-inte-facebook-ut-sahar/ SNTS blogg » Varför ser inte Facebook ut såhär?

    [...] TechCrunch skrev idag om designplanerna för Facebook som ett företag vid namn iA nyligen offentliggjort. Företaget hade kontakt med projektledare på Facebook mellan åren 2006-2007, innan Facebooks senaste design började användas, men FB valde att inte använda iA:s idéer. [...]

  • Steve K.

    > Why Doesn’t Facebook Look Like This?

    Because they have no graphical taste.

  • Chieze

    yeah, I agree with you. Facebook haa done a lot to streamline privacy settings, while still keeping them robust.

  • Chieze

    hahaha, what an awesome and apt analogy. My bro is a structural engineer and he would definitely agree with you! :)

  • http://trishhh46.wordpress.com trishhh46

    because it would be too complicated for adults and older people who are very familiar with the internet.

    check out my blogs(:

  • http://ramonakent.wordpress.com ramonakent

    Hey, If it ain't broke, Don't fix it!!

  • http://twtpick.in Shyam Subramanyan

    iA's design is flawed for many folks like me who look at the comments before deciding to click on the news feed item, especially photos, videos, and other outbound links. Let's give Facebook some credit. They know what they're doing.

  • http://www.mobileinc.co.uk Murat

    It's called no such thing as a free lunch you mug

  • briEn

    yea…that just looks dumb.

  • http://liquidcash4u.wordpress.com liquidcash4u

    I think i would like the new layout better than how FB is currently structured. I have always found that site inundated with too much for the user to see all in one space. Its too busy and this is why I use my FB app more than the online website version. I guess I will wait and see.

  • Your lame

    U made a farewell to facebook blog cuz it was too confusing? My 10 year old cousin knows how to use facebook! Wow your credibility is now worth nothing. Get on myspace maybe that'll be easier for you

  • ajs

    i want music on facebook!

  • http://vandana16.wordpress.com Palace Tours

    As much as I like the Slickness of the New design, I also wonder if this type of layout with left to right eye movement is practical. people generally tend to move from up to down on the page. Constantly having to move your eyes in a Z movement…. (?)

    Moreover this will leave unwanted spaces (or text boxes) if there are no comments to a feed.

    I am also wondering why a company has made its design for another company PUBLIC. Whatever happened to client privacy!

  • http://artrieval.wordpress.com artrieval
  • http://artrieval.wordpress.com artrieval
  • http://www.creationstudio.ca Website Design

    I agree from a website design perspective this interface looks awesome and makes sense. Unfortunately, 400 million users may disagree.

  • http://www.hghtruth.org/ Brinn

    Because that layout has only one small ad in the least attractive corner of the page.

  • Peter

    haha i agree, great analogy. i'm a designer and ill be using this to mock myself

  • http://www.infonomx.com James N. Canady

    Cheers to you Eddie. What a perplexing world we live when you buy a widescreen, use the maximum resolution and someone chastises you for doing so. The same person then lauds the notion of freedom of expression and probably argues adamantly for free will. Apparently, the prevailing presumption is that, as a site owner, you want every tom, dick and harry at your site. Not true. As a designer you develop your site because it pleases YOU, not the common denominator or the group-think of the day. If people share the same desire in resolution, then those are the people you want on your site. I had one person beg me, beg me I say, not to publish my site as it is today. I replied that I did not run with the wildebeest and never will. The designers who build for the common denominator are apt to treat their guest as such. Lastly, web sites are not entirely about design; no, they are also about content, meaningful content. Some people in America actually do think and read more than a tweet (dialogue for Idiocracy); not all Americans are of the ilk that China imagines (Donald Trump has stated that our largest creditor thinks Americans are stupid (or dumb)). Change the world, don't let change you.

  • http://www.phonaware.net Phonaware

    I'm totally agree with you. Facebook is most important social website, he must be better and convivial. We have to make a petition to Mark Zuckerberg. Who follow me?

  • http://www.freecreditreportsinstantly.org/ Astin

    Not sure if I'm digging that third column, but I love that first blue column of navigation. The contrast of that blue looks so much nicer and less-cluttered than having the whole background white…not to mention having the entire navigation all on one side instead of on the left, the right, and the top. Wish they would implement at least that haha The thing about the ads is true though…there wouldn't be a lot of room I guess.

  • http://www.oneworldtosee.com/ Jess

    Everyone hates Facebook? News to me. I think it's one of the most incredible things from the Internet yet.

  • Hrabinus

    That looks like BuddyPress or Google Wave…

  • http://chabuya.net Kevin Schulte

    i think this redesign is way better than FB's, but they probably know better what they want. the newsfeed and the three column layout make it way easier to navigate.

    wow, while comparing both design, i see how cluttered facebook is.

  • http://jp.techcrunch.com/archives/20100421facebook/ Facebookはついに次世代ウェブの主導権を握ったのではないか?

    [...] 長期的な展望としては、Facebookがウェブの中心(たとえばGoogle.comにとって代わる)になろうとするなら、改良すべき点は多く、道のりはまだ遠いと思う。 他のサービスからコンテンツを奪い取ろうとするその鉤爪は鷲のように鋭い。この攻勢から逃れられるサイトは少ないだろう。 [...]

  • http://topengawu.wordpress.com Ikhsan Madjido

    no matter what ever the design as long as it can sharing each others.

  • http://0001awfulthings.wordpress.com vbrekkidd80

    I'm still trying to figure out if they'd add the "dislike" button enough with the layouts

  • Hrabinus

    Facebook doesn't listen people's opinions

  • http://gontarev.wordpress.com Oleg Gontarev

    And I can agree with John B. about ads.

    Eli, nobody cares about what you wanna see and what you dont wanna see.

  • http://gontarev.wordpress.com Oleg Gontarev

    and I don't think FB needs to be "redrawn". It's simple, good coloured, perfectly organized…For what?

    Possible situation after design changing:

    50% of users: WOW! Nice, good looking etc.

    other 50%: WTF with my FB? It's not usable for me anymore.

    So let's stay classic.

  • http://blogspot.fluidnewmedia.com Addy

    Great effort here, but i agree with you, I prefer the existing one..

  • http://www.facebook.com/profile.php?id=551878316 Meg Hargis

    That buzz button hurts my eyes

  • shadowwoman

    No design would entice me to use Facebook again. I registered once but there is actually no real communication going on. Mainly static. What the herders have done (MySpace, Twitter, Facebook and so on), is basically colonized Email and Usenet and fragmented that structure.

    It´s a great business plan, but of no use to humanity. It reduces people and culure to the status of bacteria and communication to the level of chemical signaling.

    These are virtual homes for happy, mindless slaves.

  • http://ally4.wordpress.com Ally

    that is so cool! i really do wish facebook was like that!

  • http://logicka.net/2010/04/22/web-dump/ web dump – logicka

    [...] Why Doesn’t Facebook Look Like This? – This article includes some mock ups made for Facebook by a design firm that was looking for some cash.  This would definitely have been an improvement. [...]

  • 4chan

    4chan design is better.

  • Nick

    Pay a little closer attention to those images above, guys. They aren't wide-screen. They're 4:3

  • http://paolaopina.blogspot.com/2010/04/why-doesnt-facebook-look-like-this.html Una opinión más: Why Doesnt Facebook Look Like This

    [...] write-ups of what we can likely expect. We've previously reported on a bunch of these possSource:http://techcrunch.com/2010/04/21/facebook-design/ Posted by Paola Fuentes at 10:35 Labels: developer conference, facebook, [...]

  • http://tobiasdtobiasd.wordpress.com/2010/04/22/cool/ Cool « Tobias Blog

    [...] Cool By tobiasdtobiasd http://techcrunch.com/2010/04/21/facebook-design/ [...]

  • http://melibug.wordpress.com melibug

    because that would be to easy for the public to use :p

  • Ray

    "Where the hell is facebook's ipad app?"

    Why would you need such an app. Isn't iPad's safari supposed to be just like the real thing?

  • http://botd.wordpress.com/2010/04/22/top-posts-1453/ Top Posts — WordPress.com

    [...] Why Doesn’t Facebook Look Like This? As you may be aware, tomorrow, Facebook kicks off its big f8 developer conference in San Francisco. We’ll be [...] [...]

  • hahahurj

    well why would you want facebook to look like this when the facebook interface designed by Fallon looks better
    http://www.behance.net/Gallery/Facebook-Facelift-...

  • Jeff

    I listen to Leo's The Tech Guy podcast every week, and you would be amazed at the amount of people that don't have a clue about any of the FB settings. As set by default a new user is wide open. And they have no clue that all their info is open to the world.

    We tech nerds live in a bubble, and we often forget that the majority of people don't have a clue about much of anything they use tech wise. As long as it works, and is simple, they are happy. My wife is a prime example. She has been on FB longer then I have, yet she is clueless. I keep telling her to make sure she has her settings right, but she just keeps putting it off.

    I listen to TTG because it's a reality check for me. It reminds me that I'm the one in the minority.

  • http://www.absurdintellectual.com/2010/04/22/what-if-facebook-looked-more-like-outlook-and-it-was-awesome/ Absurd Intellectual » What if Facebook looked more like Outlook — and it was awesome?

    [...] Techcrunch has more commentary, and there is a little more at the iA site, too. Share: [...]

  • Jeff

    I don't. I don't like all of the ideas that this group came up with, but the way FB is laid out now it's a real pain moving around between apps and my home page. I liked the old design because everything followed me as I moved through the site. Now I have to keep going back to my main page find the link to the app I want to use. I think it should be re done to make it easier to navigate.

    I also don't like that if a friend posts something I don't want my kid to see I can't just block that picture or note. I have to hide all of that friends posts to my wall. Now that's just plan dumb.

  • guydavis88

    I think the real reason is that they couldn't fit ads in to that space. The iA one does look 10 times better though.

  • http://mattrossidesigns.com matt

    agreed. while it is nice to offer up a redesign but their key points on their site one of which "offers more room for the brand" …hmmm i am not sure they are solving problems here. i never have any question if i am on facebook.

    the redesign should be about solving problems with the current design, which i dont think they have any idea about, so this is just a nice look of how outlook should be…

  • Tim

    James,

    I absolutely love the last line of of your post. Change the world, don't let the world change you.

    I also agree that when you are developing a personal website that the design should reflect your own personal interests. However, if you are designing professionally, you must play the game of numbers. The biggest asset of a website are it's active viewers. Google isn't the most viewed/acted upon site in the world because they pick and choose their viewers.

    If, for example, you are trying to develop the world's best soft drink and you make it a flavor that only you like, nobody's going to buy it. Get it?

  • J Alabi

    But Facebook, perhaps more than any other web company, is good at knowing when to when to ignore user complaints and push forward, to improve the product.

    Too bad that their ignoring of user complaints almost never results in improving the product, but rather almost always has the opposite effect. Tell me, how does having "Instant Personalization" turned on BY DEFAULT, help the user or improve the product? Facebook needs to stop this kind of sneaking around and throwing people's data into the ether without their knowledge, permission or consent.

    In short, they should stop being so evil :)

  • http://www.bagofnothing.com/2010/04/bag-of-randomness-358/ Bag of Randomness

    [...] Facebook almost looked like this [...]

  • karega

    Umm where are all the ads?

  • http://nickmiester97.webs.com Nick

    Facebook should have multiple layouts to choose from for yourself!

  • http://dreamsinvitro.wordpress.com/ Myles O'Neill

    I really don't agree with you, the current layout is far more intuitive than the one you are showing. The position of the search bar (more of a page navigation bar now anyway) is far better in the old design than the new.

  • Filip

    I'd agree with a lot of the points in the article, i often myself lost in fb's byzantine hierarchy of options.

    The re-design looks a lot more efficient though i have to admit very bland (outlook is the best you can do?)

    There's an 'energy' in the current design that you might expect from social interactions, which in themselves are a bit messy. Also the updates column is more centered, which is a plus.

    Keep the current design just streamline the left and right columns.

  • Vlad Smirnofff

    including this one. lol

  • http://blogs.howstuffworks.com/2010/04/23/design-corner-35-worlds-coolest-elevator-design-very-cool-box-design-for-ups-the-new-shoe-box-for-puma-unexpected-table-and-much-more/ Design Corner #35 – World’s Coolest Elevator Design, Very cool box design for UPS, The new shoe box for Puma, Unexpected table and much more… – The Blogs at HowStuffWorks

    [...] 4) Why Doesn’t Facebook Look Like This? [...]

  • Tim

    Facebook changes their interface every couple years and it never gets better. Just worse. Still hard to find things. Still hard to do things. It's one of the most un-userfriendly sites on the internet, yet somehow became one of the most popular.

    These new mockups are not any better. I would say they are much worse because of a side-sliding technique that you must use rather than scrolling down (with either mouse or eyes). Very cumbersome.

  • Tim

    Also, all that money and they don't even have a proper logo.

  • http://maverickguy.wordpress.com/2010/04/24/theres-a-new-internet-sheriff-in-town/ There’s A New Internet Sheriff In Town « Maverickguy's Blog

    [...] my opinion, Facebook still has a ways to go towards improving its actual site if it’s really going to be the long-term center of the web. (As [...]

  • lauren

    i think that it looks cool and very up to date!!

  • http://www.vkontakte.ru KoZaK

    You should actually try vkontakte.ru – because I, personally, like it much more than facebook, there are much less of those frustrating nightmarish options and still a lot of interesting things, they have added the hd (actually 320 by now) video, hoards of music, and first of all – I like how it's designed. No, shit, orhanised. The design is a ripoff from fB, but Vk is much less… Ehm… Riddled. Everything is quite close, like, two-three clicks. It has millions (literally, around 70 mils) of users only in Russia and the close neighbors, strange that no one talks about it around the US interwebs.

  • http://iancassel.com/2010/04/25/i-think-facebook-just-seized-control-of-the-internet/ I Think Facebook Just Seized Control of The Internet | iancassel

    [...] my opinion, Facebook still has a ways to go towards improving its actual site if it’s really going to be the long-term center of the web. (As [...]

  • http://www.oclocksoftware.com O Clock Software Pvt

    Wow… These are great designs… Looks exactly as a Face- "Book" :) And of course its not such an easier to make the entire web its tributary system, but really will secure more with lot of privacy.

  • http://kaushikbiswas.org/ Kaushik

    Facebook has 400mn users, but how many of them are regular users and how many are idle/not-in-use accounts? Did FB ever reveal that info?

  • anil.bhosale

    well designed

  • Marcus

    That looks AMAZING. I can't believe we're still stuck with the old facebook! Surely someone can make a userscript of this? Or desktop application? Or something? I NEED THIS!

  • http://blog.dvorakdesigns.com/around-the-web/around-the-web-human-storage-grammar-mistakes-facebook-design/ Around the Web – Human Storage, Grammar Mistakes, Facebook Design – Dvorak Designs Web Design Blog

    [...] Tech Crunch – Why Doesn’t Facebook Look Like This?This caught my attention purely from a design standpoint, especially because I’m on Facebook every waking hour of the day.  I don’t have much to say other than I think it would be a great design for Facebook to pick up on.  If you’re into social networking, and you’re a designer, the article is definitely worth the read.  Though if you don’t want to read, at least take a look at the images of this amazing design idea. Share/Bookmark This Post (function() { var s = document.createElement('SCRIPT'), s1 = document.getElementsByTagName('SCRIPT')[0]; s.type = 'text/javascript'; s.src = 'http://widgets.digg.com/buttons.js'; s1.parentNode.insertBefore(s, s1); })(); [...]

  • http://itamarkestenbaum.com/2010/05/05/why-facebook-doesnt-look-like-this/ Why Facebook Doesn’t Look Like This

    [...] Doesn’t Look Like This ShareThis post is a response to TechCrunch’s article about “Why Doesn’t Facebook Look Like This?” The “this” they’re referring to is a design that design company iA suggested to [...]

  • http://www.singlegrain.com/blog/link-building/18-ways-to-create-excellent-linkbait/ 18 Ways to Create Excellent Linkbait | Single Grain Blog

    [...] other successful linkbait. This, that, this, that, the money, the list, and this one. These are all good examples of linkbait that [...]

  • http://www.digirati.eu/briefing/2010/05/10/2010-05-11-morning-briefing-nr-50 2010-05-11 Morning Briefing Nr. 50 : digirati

    [...] des Tages: Wie Facebook ausschauen [...]

  • http://www.digirati.eu/briefing/2010/05/11/2010-05-11-morning-briefing-nr-50-2 2010-05-11 Morning Briefing Nr. 50 : digirati

    [...] des Tages: Wie Facebook ausschauen könnte oder vielmehr [...]

  • http://www.pr-fundsachen.de/?p=3161 Kleiner Button, große Wirkung: Like! – PR-Fundsachen – PR-Studenten der Hochschule Darmstadt bloggen und podcasten zu Public Relations und Web 2.0

    [...] darin, die Informationsflut zu bündeln und in Bahnen zu lenken. Noch ist die Facebook-Pinwand für den Durchschnittsnutzer ein einziges Durcheinander. Wenn es gelingt, den personalisierten Informationsstrom logisch zu strukturieren, wird Facebook [...]

  • Rocky

    check this out … http://alturl.com/tpsc facebook 'Like' stamps

  • joey

    can you create an app that users could looin to with there facebook id allowing the app to extract there data and reformat it on the new site? if it is so appealing that is

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