At long, long last — a spine that works perfectly as a stand-alone piece of work. It communicates everything the front cover does and uses the available space with flair and invention. It’s actually a lot better than the front cover (which is clever but not nearly as eyecatching or witty).
This design is spot-on. It nods to the superficial conventions of the vampire genre (colour and fonts) while subverting it with a brilliantly witty illustration. It immediately makes the book feel classy and contemporary as well as giving the spine powerful stand-out on a crowded shelf.
The title is much smaller than we would normally advocate, but that’s just right here. The image is so good that it is rightly given as much space as possible. It captures the attention and draws you in to look at the detail.
We absolutely love it.
7:52 am
Also…the publishers took the brave decision not to plaster their logo on this spine. Some may argue that this is a lost branding opportunity but in this case, it makes the spine all the more beautiful and distinctive. This means people are more likely to notice it and pick it up — a far stronger example of consumer engagement than seeing a logo.