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Ex-Googler and Ex-Facebooker Start Invite-Only Workspace Sunfire Offices
Alexia Tsotsis
Aug 28, 2010

BERJAYA
A unique spin on the concept of co-working space, Sunfire Offices was started three months ago by ex- Google engineering manager Niniane Wang and and ex-Facebook engineering manager Yishan Wong. While there are plenty of other co-working spaces in downtown Mountain View, like Hacker Dojo and Plug In Play,Wong and Wang, not satisfied with the available options, decided to create a co-working space of their own.

They found an office space and got funding from a number of angel investors including Keith Rabois and Justin Calbeck, who completely sponsored Sunfire Offices, meaning that Wong and Wang were then able to offer space rent free to other startups and individuals working on personal projects, “Our goal was to build a co-working space focused on top-tier talent.”
(They shied away from talking about a future business model.)

While it does incorporate incubator type qualities, the two emphasize that invite-only Sunfire Offices is not a incubator,“We’re optimizing for the quality of people, since they’re what really matter in a start-up,” says Wong. They wanted to “avoid the problem often associated with incubators: the theory that stronger startups don’t need an incubator so the startups that apply to incubators tend to be weaker ones, resulting in incubators naturally selecting for poorer startup performance.”

Unlike most incubators, the only obligation at Sunfire is to attend a weekly mixer where one of the sponsors’ portfolio companies does a pitch or demo. This benefits Sunfire sponsors because they end up getting first look at potential companies and Sunfire residents because they get exposure to potential investors and recruiters.
BERJAYA

Looking for “aggressively productive individuals” as residents, Wang emphasizes that applicant pedigree doesn’t matter. But the the inevitable Google and Facebook connection is strong, “due to our backgrounds, we are able to source from a very high-quality pool – Niniane knows all the great early engineers at Google, and I know everyone from PayPal and Facebook.”

Aside from free rent, office residents gain the being around intelligent people/environmental aspect of working at a giant company while still maintaining a small scale. “Working in coffee shops or at home can be very lonely and unmotivating,” says Wang.

Wang also brings up the example of a Nextstop engineer who didn’t want to move to Facebook when Facebook acquired Nextstop — preferring to stay at a startup.

We invited her to come work at Sunfire, during which time she worked on a small project of her own while talking with various companies associated with our sponsors and network. And just last week, she accepted a position at one of those companies as their first full-time engineer.”

A visit to the offices reveals an amazing view and a lot of people hard at work on some secret and not so secret projects including YouTube co-founder Jared Karim, former astronaut and Google Manager Ed Lu, and co-founders of iTeleport Jahanzeb Sherwani and Vishal Kapur.

You can get an invitation to the Sunfire weekly mixer (and maybe even to Sunfire) by contacting office manager (and former Googler) Elaine Yu or tag along vicariously as they eat their way through Castro Street.

BERJAYA

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  • John Smith

    reppin’ cape cod

  • ewwertwe

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    the pr0duct type to be complete, quality fine price preferential benefit.

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  • ak

    i dont get it do the cute asian chick and wang have a start up of their own or are they realtors??

    if so whats their startup called?

  • ak

    ohhh yea..
    wurd to cape cod

  • http://online-remi.com Ari Gold

    the workspace looks great!

  • http://castleofthesea.com Bruce Werner

    Costa Rica Robbery and CORRUTION

  • http://castleofthesea.com Bruce Werner

    I like Your SITE
    Get IT DONE

  • David Meyer

    It is great to see this. A lot of people I talk to think innovation in the Valley has slowed down or left all together and has started back up in NYC for various reasons. CNN did a story on NYC called Silicon Alley, implying that the best years of Silicon Valley are behind it. I disagree, and it is good to see things like this.

  • David Boreham

    They need to learn about proper exposure, and how to take a picture against a bright background.

  • Rick

    Awful idea… they should have kept cush job

  • http://castleofthesea.com Bruce Werner

    Your site looks great checkout castleofthesea.com
    Costa Rica Corruption and Robbery

  • http://castleofthesea.com Bruce Werner

    Your first foto needs to be touched up in Piccaso3
    to make it POP OUT

  • dougyc

    weve been doing this for years. not free but multiple small companies in one office space . works great for motivation ideas, etc. its great but this is not so unique. silicon valley thinks they are so special when they are only copying.

  • yo fanny

    good grief, if you can’t take even a decent picture what sort of start up are you going to run?

  • Taj

    Agree100%

  • http://kodea.gotdns.com nuno maia

    if it didn’t happen inside the bubble of the digerati social blog corporation, it didn’t happen

  • Some guy

    Just cute? She’s totally hot in the first photo.

  • David

    Wow that’s a really brave dress to wear. She pulls it off.

  • Martin

    I just love that little ship

  • Jimbo

    Agreed. She has the right complexion, hair color, and most importantly figure to make it work.

  • Mxx

    wong and wang? seriously? :/
    (yes, very immature of me)

  • ed

    *note to startup: watch the backlighting in your PR snapz.

  • JT

    Look at the top 80 execs at Google. All are white, Jewish, or Indian. They had no more use for this Wang as she got older, so out she went with the rest of the trash.

  • http://www.spirofrog.de Thomas

    Excellent concept, NEED that in Europe as well !

  • toephu

    shes actually quite overweight (fat) for an asian girl.

  • toephu

    where did she come up with this madeup name of ‘Niniane’? Chinese nor Westerners can even pronounce this name. if you pick your own first name at least pick a nice sounding one.

  • lelapin

    interesting alternative to incubators, what start-up would not like the idea of a rent free working space with the advantage of not working alone and the chance to exchange ideas with others.

  • Zohar18

    in nyc :( i work in starbucks sometimes…16th and 8th ave

    we’re the two 23 yr olds by the window…say hi!

  • Jimbo

    Or maybe, she’s normal weight and the waifish asian girls are the exception you’ve identified as the norm, through confirmation bias.

  • 2010dork

    your too sheepish (bitch) to post your name. Ass.

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