Maine senator Olympia Snowe vainly tries to give her commander-in-chief some Moxie.
Showing newest posts with label Great Moments in Moxie. Show older posts
Showing newest posts with label Great Moments in Moxie. Show older posts
January 02, 2010
Politicians In Action #46
(Not So) Great Moments In Moxie #22
Maine senator Olympia Snowe vainly tries to give her commander-in-chief some Moxie.
May 11, 2009
Great Moments in Moxie #21
Luna Park, Pittsburgh, 1905
Thanks to Shorpy Photo Archive once again for this blink-and-you'll-miss-it Moxie moment, with one of the soft drink's rare promotional bottle wagons lurking underneath a tree next to the flume pool. Go to the high-res version of the photo for other intriguing details, like the Rifle Range or the mysterious "Scenictorium".
April 29, 2009
Great Moments in Moxie #20
Into the 1940s, Coca Cola begins to tower over Moxie, as shown in Lowell, Mass. in January, 1941.
(Thanks to the fine folks at the Shorpy Photo Archive for the use of this image, and a couple of others coming up in the series. You can see a high-res version of the photo here.)
March 09, 2009
Great Moments in Moxie #19
Moxie mascot The TNT Cowboy seems to have a rather improbable lead in his race against the iconic Moxiemobile on the back of this promotional fan.
December 16, 2008
September 09, 2008
July 10, 2008
June 15, 2008
December 31, 2007
June 14, 2007
April 13, 2007
February 23, 2007
Great Moments in Moxie #11
Stage and screen actress Muriel Ostriche enjoys a refreshing Moxie up in a tree on this promotional fan from the 1920s.
August 30, 2006
Great Moments in Moxie #10
By the 1940s, the popularity of Moxie was in serious decline thanks to Coca Cola's superior marketing, which included giving free Cokes to G.I.s overseas. A decade later it would be a blip on the radar of popular culture, known mostly as an in-joke in MAD Magazine.
The following radio ads show Moxie's attempt to get in on the war effort by implying a little gentian root extract, caffeine, sugar and carbonation would go a long way towards taking down Tojo and Hitler.
Okay, while the ads don't venture into the realm of pure propaganda (although you've gotta love a jingle going out to "you folks at home making all our war machines"), they are a rare glimpse at Moxie marketing in the fading days of its glory years.
1. Battleship Launch
2. Kate the USO Girl
3. Willie the Worker
July 04, 2006
Great Moments in Moxie: #9
Independence Day Edition
Yankee Doodle Dandy, George M. Cohan knows a great American soft drink when he tastes it.
June 18, 2006
Great Moments in Moxie #8
The Moxie Song (1930)
Long before I'd Like to Buy the World a Coke, The Moxie Company was able to promote its bubbly, bittersweet brew with a catchy pop tune written by Eddie Fitzgerald (working with a melody by Norman Leigh) and Dennis J. Shea.
Rather than an ode to the ability of soft drinks to engender world peace, the song Moxie is merely an expression of devotion to the then-popular beverage. Given the awkward phrasing and dopey lyrics, it's little surprise that the songwriting team didn't go on to greater fame.
When things go wrong don't frown or growl or sigh
Life's worthwhile, if you smile
Your way you'll surely win if you will grin
With Moxie ready, you'll go steady
(chorus)
Moxie, oh Moxie, me for you
I don't know what I will do without you
As a drink you're a hummer, in winter or summer
There's something so pleasant about you
Oh you stand the test for you are the best,
I'll send all the rest down the line
Let others keep trying, you're so satisfying
There's nothing like Moxie for mine
(chorus)
For Moxie has a flavour all its own
Good and pure, safe and sure
Let every one proclaim its name and fame
With praises ringing while they're singing...
Here's Arthur Fields' recording of the jingle in its original 1921 arrangement, produced by Gennett Records for The Moxie Company. (Fields, by the way, was a former minstrel show performer whose greatest claim to fame was writitng the lyrics to Aba Daba Honeymoon.)
June 03, 2006
April 30, 2006
April 23, 2006
Great Moments in Moxie #5
Ted Williams goes to bat for his favourite soft drink (until they came up with Ted's Root Beer, that is).
March 07, 2006
January 23, 2006
Great Moments in Moxie #3
Goodbye, Columbus
(Larry Peerce, 1969)
Moxie sightings in the realm of recent pop culture are rare, and after my first sighting in MAD Magazine, the presence of this glass Moxie lamp in a family rec room in the 1969 film of Philip Roth's Goodbye, Columbus was one of the few I ever came across. Of course, it's simply a prop or a bit of set dressing, but there's always that inevitable frisson when its logo mysteriously appears.
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