This excellent Labour Uncut article by Kate Williams about appearing in the BBC’s Nick & Dave show, explains why I generally hate audience participation politics programmes, from Questiontime on down. Go and read it, then come back here and I’ll tell you stuff that I think.
By the way, this has been niggling at me. That Nick’n'nDave show was called “Face the Audience“. This is one of those titles that when you read it,(rather than just letting your eyes slide over the words) makes no sense whatsover. Who doesn’t “face the audience“? Is there some hitherto unknown tendency for TV politicians to turn their back on the audience*? The only famous person I know of for whom a programme called “Face the Audience” might present a challenge is Miles Davis, and he’s been dead for twenty years. I know they meant “Meet the Public“, “Confront the Sans-Culottes” or “Cower before the mutinous mob” but really “Face the Audience“? That’s just lame.
/Rant
Now I’ve got that titular bugbear off my chest, let me expand on why audience-based shows suck. It’s because the producers already know what they want out of the programme they’re making. Like Big Brother the people or questions are pre-cast, selected and shaped. (Either that or it’s the most amazing statistical co-incidence that the last question on QT is always an “and finally” item, sending us off with a nice warm cosy laugh.)
Get asked to appear as a member of the public on a TV panel show, and you’re naw an “angry mum” or “exasperated businessman”, probably identified as such by a producer to the poor underpaid researcher tasked with finding an audience that will keep things lively for half an hour. You’ve got a job to do, and you better do it.
Your task is to create moments of tension that shows the politician in question struggling to engage with your simmering resentment about the thing that concerns the class of people you represent. Ideally, your resentment will fit with a pre-existing political story so it can be presented as “Moving the Story on”. As in “The Prime Minister was confronted today by a voter concerned about the thing we’ve been talking about for the last two days” The politician will then be rated on how well they deflect, manage or build on your resentment.
It’s not real – it’s fake real. I’ve no idea how TV could do it better. I just don’t like it.
*Actually, from watching election campaigns, you might think there is such a tendency. But the audience seen behind politicians on TV during speeches aren’t an audience. They’re meat puppets placed there by people like me because you can’t see a real audience in a direct camera shot.
Mind you, we wouldn’t dare put a real audience behind our candidates. You can’t trust real people not to do something stupid. If we could replace the meat puppets with RealVotersTM lifelike animatronic dolls with replaceable multi-ethnic heads, we would. We just don’t have the advanced meaningful nodding technology yet. I wanted to mention this because I have a tendency to go on about media manipulation of political coverage without pointing out that we try and do the same thing, except usually we’re not very good at it. We don’t have the money, or the time really. Checking the background shot is basically all we can do, and we f that up a lot. At least I did.
Oh, and also I’m resentful about the meat puppetry, because despite working for the Labour party for eight years, I was never once asked to be an audience behind the leader. This is about the most damning indictment of your own personal dress sense and attractiveness that exists for a junior political operative. “You’re too gruesome to be seen behind the leader”, is what it says. The judgment of your peers burns, I tell you.





