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Bungie has confirmed that the upcoming 60-second Halo 3 commercial, which will be broadcasted on ESPN�s Monday Night Football, will be made with in-game assets but rendered off-line to achieve better, jaggie-free visuals in a similar way to the Gears of War "Mad World" trailer. Here is the official word:
As the press release mentions, this ad will feature CG scenes that are being built by a 3rd party agency (known as Digital Domain). Now you may be thinking to yourself � �CG!? But Bungie doesn�t do CG!� � and you would be correct� until now.
Now don�t get me wrong � just because this ad isn�t gameplay doesn�t mean it�s not really cool. In fact, we provided the folks at Digital Domain with all of our new in-game models and assets. They then polished them up to movie CGI standards, animated them and rendered them to a degree of stunning beauty. There will be a lot to like in this ad and we�re happy with how it�s turning out. Just because you�re seeing a kind of �real-life� representation of Halo 3 doesn�t mean you aren�t seeing real gameplay elements from Halo 3.
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