Today, the industry is poised for continued growth. Games and game culture continue to convert more and more consumers. Game brands and franchises are increasing their reach, and an industry that once thought in terms of local markets now thinks globally. As E3 approaches its tenth anniversary and peers into the next decade, be assured it will continue to provide a marketplace for ideas and commerce to an industry that continues to grow and evolve. What happens next is up to the exhibitors and attendees of E3 2004 and beyond.
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