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Ubi Soft� Entertainment, one of the world�s leading video game publishers, today announced multiple co-marketing deals for Tom Clancy�s Splinter Cell�, one of the most highly anticipated games of the holiday season. Generating huge buzz among consumers who set the trends and wield major buying power, Tom Clancy�s Splinter Cell for the Xbox� video game system from Microsoft has attracted SoBe Adrenaline Rush, owned by Pepsi, as well as Palm, Inc., for in-game marketing programs.
�The technical intensity of Sam Fisher�s character is a perfect fit with SoBe Adrenaline Rush,� said SoBe Sr. VP of Marketing, Renee Coughlin. �The relationship with the game makes sense, because similar to�Splinter Cell,� SoBe Adrenaline Rush is engineered to deliver a fun, energizing experience to consumers.�
Both SoBe and Palm will be featured in the actual game, with Sam Fisher getting his top-secret assignments via his special Palm handheld. Tom Clancy�s Splinter Cell is now featured on SoBe�s website at http://www.sobeadrenalinerush.com for a pre launch promotion where prizes include Xbox video game systems, games and more. The game will also be featured at Comdex, which runs November 18-22 in the Las Vegas Convention Center in Palm�s theater presentation (booth #7961). Splinter Cell will also be featured within Palm�s Software Connection newsletter sent out to approximately 800,000 Palm handheld owners.
�Associating Palm with Tom Clancy�s Splinter Cell gives us access to a strong, loyal fan base who are typically the early adopters of the latest technology,� said Caitlin Spaan, Director of Marketing Programs at Palm, Inc.
�We�ve been approached by many companies looking to take part in the anticipated success of Tom Clancy�s Splinter Cell,� said Jill Steinberg, Media and Promotions Director of Ubi Soft Entertainment. �We believe SoBe and Palm epitomize the spirit of this exciting game and we look forward to their involvement.�
Tom Clancy�s Splinter Cell is the most recent addition to Ubi Soft�s Tom Clancy franchise, which includes top-selling games such as Tom Clancy�s Ghost Recon, and Tom Clancy�s Rainbow Six series. The Clancy games are recognized throughout the game industry for consistently delivering a top-notch game experience, earning the Clancy franchise the distinction of being the number two best-selling shooter franchise across all platforms. Each game is stamped with Clancy�s signature style: heightened reality, elite forces, the best equipment and the theme of good vs. evil in the struggle against terrorism. Tom Clancy�s Splinter Cell is the first third-person stealth-action game in the series and is expected to broaden the Clancy game fan base by attracting a diverse mix of hardcore and casual gamers.
Tom Clancy�s Splinter Cell ships to retail stores on November 18th.
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