close
OpenAI

How We Promote OpenAI on Third-Party Properties

Updated: 11 days ago

User trust is at the heart of our mission to make artificial general intelligence useful to everyone. Being clear with you is part of how we build that trust. Some of the updates to our recently updated privacy policy explain how we promote our products and services to you on other companies’ sites and apps in certain markets. Privacy laws dictate how we describe these activities in our privacy policy, so we wanted to give you more info – and in plainer language – here. This article is about how we share data to promote OpenAI to you on other companies’ sites and apps. To learn more about the ads you might see when you’re using ChatGPT, see here.

Our marketing activities. Like most companies, we want existing users to learn about new products or offers from us, and we want to reach potential new users with ads about our products. In today’s world, one of the best ways to do this is by sharing a bit of information with select partners to show ads to you about OpenAI on third-party properties. This helps you see relevant ads – like an ad for the Pro version if you use the Free tier of ChatGPT.


We do not share your conversations with these marketing partners. We also don’t share the documents, images, videos, and other content you upload to our Services to show you ads on third-party properties.


We use tech to share limited info with select partners to better market our products to you. We share some basic information with partners like social networks and large advertising platforms to market our own products to you. First, we share some identifiers that don’t show your real life identity – instead it’s a string of numbers and letters linked to identifiers such as your browser or device (a cookie ID), your IP address, or a version of your email address or phone number run through a security tool called a “hash” making it into a string of numbers and letters. Our marketing partners can use these identifiers to match to your account or activity on their properties. Second, we share some basic commercial and browsing information to help us meet an advertising goal, like whether you signed up for ChatGPT free tier, or whether you visited a webpage describing a certain OpenAI product.

Sharing this data for the purpose of more effectively promoting OpenAI to you qualifies as “targeted advertising” or “sharing for cross-context behavioral advertising” under certain U.S. State Privacy Laws, and you may opt-out at any time.

How to opt out:

  • In your account: You can opt out on the web using the marketing privacy control in your account settings (Settings > Data Controls > Marketing Privacy). This will block sharing for purposes of targeted advertising for your account."

  • On our websites: If you’re not logged in, you can opt out using the Manage Cookies or Your Privacy Choices link on our site footer on some websites or visit Settings > Data Controls > Marketing Privacy. If you’re not logged in, the opt out applies only to that browser, so please either use your account control or renew your choice if you come back to any of our websites using a different browser or device.

Was this article helpful?